SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


SPUR Oakland 2023 Draft Safety Element Comments

Advocacy Letter
Advocacy letter making recommendations for inclusion in Oakland's 2023 Safety Element (part of the General Plan update process). Recommendations were shared with Oakland Policy Board prior to letter submission to City of Oakland.

SPUR Comments on Oakland's Draft Environmental Justice Element

Advocacy Letter
SPUR recently submitted comments on the Draft Environmental Justice Element of the City of Oakland 2045 General Plan Update. Overall, SPUR feels that the EJ Element Draft is a thoughtful document that effectively uses data and demonstrates a clear commitment to evidence-based, inclusionary policy. The EJ Element is an important step toward addressing Oakland's past of inequitable city planning and ensuring that all Oaklanders have access to pollution-free air, clean water, a safe home, and other positive environmental factors. In our comments, SPUR offers recommendations on how the EJ Element can be improved to meet these goals.

Revitalizing San José’s Downtown: Five Strategies

News /
San José’s downtown has been hit hard by the impacts of hybrid and remote work. Its office occupancy rate is the lowest among the ten largest U.S. metros, and tax revenues in the city’s Downtown Growth Area have decreased in line with the drop in commuters there. City leaders, with the support of other downtown stakeholders, can adopt five strategies to revitalize downtown as a central social district.

SPUR Supports the Pedestrianization of San Pedro Street

Advocacy Letter
SPUR supports the pedestrianization of San Pedro Street in Downtown San José. Enabling outdoor operations along San Pedro Street as part of the Al Fresco initiative allowed for an expansion of outdoor public life in the center of the city that has become a popular destination for residents and visitors alike. However, the proposed project should set a precedent of efficiently and effectively creating a public amenity, as well as preserving the central spaces for dining and social gathering given this project’s overwhelming community support. We ask the City to enshrine this pedestrianized public space for the benefit of Downtown’s economic and public vibrancy and to do so by ambitiously making sure that thoughtful planning, great urban design, and innovative project delivery steer this public amenity forward.

Oakland Can Use Its Work on the Proposed Howard Terminal Ballpark to Realize Inclusive Growth

News /
The Oakland A’s decision to abandon negotiations for a new stadium at Howard Terminal is a huge disappointment to Oakland and the city’s many A’s fans. Despite this setback, Oakland remains a viable city for sports investment. And Howard Terminal remains a strong candidate for development. The experience with the A’s has laid the groundwork for future projects in Oakland that meet the city’s economic, environmental, and social standards.