Planning

Our goal: Add new jobs and housing where they will support equity and sustainability, and make neighborhoods safe and welcoming to everyone.

SPUR’s Five-Year Priorities:

• Ensure that communities are safe, inclusive and equipped to meet all residents’ daily needs with a diverse mix of businesses and services.

• Prioritize investment in and access to parks, nature and public spaces as a driver for social cohesion and economic opportunity.

• Ensure that regionally significant neighborhood plans in San Francisco, San Jose and Oakland advance equity, sustainability and prosperity.

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


Greetings From 2070. The Bay Area Is Thriving. Here’s How We Staved Off Dystopia

News /
Remember the summer of 2021? Everyone was thrilled that COVID was largely contained and that California was reopening. But that sense of relief didn’t last long. Housing was too expensive. More people were falling into homelessness. Drought was everywhere. But that was then. By 2070, we turned a region on the precipice of dystopia into a sustainable, affordable and equitable place to live. Here's how we did it.

Regional Challenges Need a Regional Approach

News /
SPUR’s recently released Regional Strategy outlines a vision for the Bay Area of 2070 as an equitable, sustainable and prosperous region. The strategy provides a roadmap for building that future and centers deep regional cooperation as critical to transformational change. To celebrate the release of the project, four Bay Area civic leaders gathered on May 13 to talk about the role of regionalism in advancing a future where everyone thrives.

A Civic Vision for Growth

SPUR Report
The Bay Area is a place of incredible possibility, but it faces threats from some of the highest housing costs in the country, growing income inequality, long commutes between jobs and affordable homes, and increasing danger from climate change. If we continue with business as usual, the region can expect these challenges to continue to escalate. But what if the people of the Bay Area chose a different future?

Coming Soon: The SPUR Regional Strategy

News /
Three years ago, SPUR undertook an initiative to envision a more equitable, sustainable and prosperous Bay Area for all and propose the bold strategies needed to get there. On May 13, we will release the completed SPUR Regional Strategy, providing a clear vision for the region’s next 50 years.

The Bigger Picture: Five Ideas for Transforming the San Francisco Waterfront

SPUR Report
SPUR’s Bigger Picture series proposes ideas for key locations in San Francisco, San José and Oakland. Each exploration represents an opportunity to tackle major regional challenges through local planning processes. Our second report in the series looks at San Francisco’s waterfront, where climate-protection plans are providing an opportunity to restore the natural ecology and improve access to the waterfront — especially for historically excluded neighborhoods.