SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Read More
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Read More
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
Read More
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
Read More

Updates and Events

San pedro square in san jose

Revitalizing San José’s Downtown: Five Strategies

News /
San José’s downtown has been hit hard by the impacts of hybrid and remote work. Its office occupancy rate is the lowest among the ten largest U.S. metros, and tax revenues in the city’s Downtown Growth Area have decreased in line with the drop in commuters there. City leaders, with the support of other downtown stakeholders, can adopt five strategies to revitalize downtown as a central social district.

SPUR Supports the Pedestrianization of San Pedro Street

Advocacy Letter /
SPUR supports the pedestrianization of San Pedro Street in Downtown San José. Enabling outdoor operations along San Pedro Street as part of the Al Fresco initiative allowed for an expansion of outdoor public life in the center of the city that has become a popular destination for residents and visitors alike. However, the proposed project should set a precedent of efficiently and effectively creating a public amenity, as well as preserving the central spaces for dining and social gathering given this project’s overwhelming community support. We ask the City to enshrine this pedestrianized public space for the benefit of Downtown’s economic and public vibrancy and to do so by ambitiously making sure that thoughtful planning, great urban design, and innovative project delivery steer this public amenity forward.
overhead shot of oakland

Oakland Can Use Its Work on the Proposed Howard Terminal Ballpark to Realize Inclusive Growth

News /
The Oakland A’s decision to abandon negotiations for a new stadium at Howard Terminal is a huge disappointment to Oakland and the city’s many A’s fans. Despite this setback, Oakland remains a viable city for sports investment. And Howard Terminal remains a strong candidate for development. The experience with the A’s has laid the groundwork for future projects in Oakland that meet the city’s economic, environmental, and social standards.
downtown san francisco

What Comes Next for Downtown San Francisco?

News /
Hybrid work and a scarcity of affordable housing have depopulated San Francisco’s downtown. The consequences have been devastating to San Francisco’s budget, putting essential services and surviving small businesses at risk. How can the city create more economic diversity downtown — and address pre-COVID equity and sustainability challenges? SPUR has identified four key areas on which to focus our downtown revitalization research, engagement, and advocacy.
vta in san jose

New Transit-Oriented Communities Policy Encourages Equitable and Sustainable Development

News /
The Metropolitan Transportation Commission’s Transit Oriented Communities Policy, passed in 2022, aims to simultaneously address the climate crisis, the Bay Area’s unaffordability, and racial and economic inequities. SPUR reports on the policy’s main components and answers some critical questions, such as how local jurisdictions are being incentivized to comply with the policy and how residents can follow and become involved in its implementation.

SPUR Provides Feedback on the Zoning Incentive Program for the Downtown Oakland Specific Plan

Advocacy Letter /
SPUR sent a letter to Oakland’s Planning Department with comments on the Zoning Incentive Program (ZIP) for the Downtown Oakland Specific Plan (DOSP). In the letter, we recommend that the project team reconsider various aspects of the program, such as its narrative that value will be created if rents increase by over 20%, the complexity of its implementation, and its affordable housing requirements.
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