SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


What Comes Next for Downtown San Francisco?

News /
Hybrid work and a scarcity of affordable housing have depopulated San Francisco’s downtown. The consequences have been devastating to San Francisco’s budget, putting essential services and surviving small businesses at risk. How can the city create more economic diversity downtown — and address pre-COVID equity and sustainability challenges? SPUR has identified four key areas on which to focus our downtown revitalization research, engagement, and advocacy.

New Transit-Oriented Communities Policy Encourages Equitable and Sustainable Development

News /
The Metropolitan Transportation Commission’s Transit Oriented Communities Policy, passed in 2022, aims to simultaneously address the climate crisis, the Bay Area’s unaffordability, and racial and economic inequities. SPUR reports on the policy’s main components and answers some critical questions, such as how local jurisdictions are being incentivized to comply with the policy and how residents can follow and become involved in its implementation.

SPUR Provides Feedback on the Zoning Incentive Program for the Downtown Oakland Specific Plan

Advocacy Letter
SPUR sent a letter to Oakland’s Planning Department with comments on the Zoning Incentive Program (ZIP) for the Downtown Oakland Specific Plan (DOSP). In the letter, we recommend that the project team reconsider various aspects of the program, such as its narrative that value will be created if rents increase by over 20%, the complexity of its implementation, and its affordable housing requirements.

Paving the Way to Downtown Revitalization: Three Cities San Francisco Can Learn From

News /
San Francisco’s office vacancy rate, one of the highest in the country, has dampened the city’s liveliness and economic prospects. Other cities are tackling the resilience challenges that office-centric downtowns face by reconsidering office building uses and creating incentives for redevelopment. San Francisco can take a page from their revitalization plans.

Investing in San José's Parks and Open Spaces Creates a Virtuous Cycle

News /
San José’s parks and open spaces are underfunded and falling into disuse. Realizing their potentially large economic and social dividends will take significant and sustainable funding mechanisms. Now more than ever, the city must study, assess, and develop long-term funding strategies with clear communication, intentionality, and creativity.

Housing Advocates to State: Transit-Oriented Communities Don't Work Without Transit

Advocacy Letter
SPUR and other housing advocates request the state take action to protect public transit, which provides an essential mobility option for residents of infill housing developments across California. Left unaddressed, transit's fiscal cliff will harm the state's most vulnerable residents and undermine the production of infill housing.