SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


Prioritizing the “Public” in Public Benefits for Central SoMa

News /
What matters most as San Francisco works to develop a neighborhood plan for the Central SoMa district? According to an analysis by city staff, changing zoning rules to allow taller buildings in the area — when combined with existing fees and requirements — could generate approximately $2 billion for public benefits. How should those dollars be dedicated? SPUR weighs in.

Time to Plan Big for the Future of Downtown Oakland

News /
Public and private investment have sparked a renaissance in downtown Oakland, but as the attention and interest grow, downtown finds itself in a bind. The current revival hasn’t been strong enough to attract new construction, and institutions, residents and businesses are being displaced. The Downtown Oakland Specific Plan, now in process, provides an opportunity to address displacement and think big about the future of downtown.

A Boom, and a Turning Point, for Downtown San Jose

News /
Thirty years ago, few people could have imagined that downtown San Jose would be taking off like it is today. In the last year, 659 new units of housing came on the market and more than 1,900 are under construction. This is what a generation of city leaders has been working toward, and the excitement is both palpable and well deserved. But it’s also fragile.