Issue 553

From the opening credits of Silicon Valley.

Urban Field Notes: Searching for Silicon Valley

Urbanist Article

“Silicon Valley is the only place on Earth not trying to figure out how to become Silicon Valley.” — Robert Metcalfe

A trend piece in the Mercury News earlier this year suggested that Silicon Valley is giving Alcatraz, the Golden Gate and the Bay Area’s other local tourist attractions a run for their money: “For some tourists, taking a selfie in front of Facebook is all part of the vacation plan.” But what does Silicon Valley look like? Where would you send tourists (or even locals, for that matter,) hoping to “see” it? The HBO show Silicon Valley solves this by depicting the valley as animated graphic (above), but what would a technophile in search of the holy grail seek out? Perhaps the mythic Hewlett Packard garage or maybe Sand Hill Road? Or, as seems to be most common on Instagram, the pedestal signs of corporate campuses like Apple, Facebook and Google? These unremarkable but heavily symbolic signs seem the closest representation of the real thing in a region built so heavily on the virtual.


Signage at Facebook HQ


Selfie at Apple by Flickr user Chris Enns


Selfie at the Googleplex


Iconic signage on Sand Hill Road


 Android sculpture selfie at Google by Flickr user Koworot


Seeking Silicon Valley at Cisco ...


... or maybe eBay?



The iconic HP Garage at 367 Addison Avenue in Palo Alto, California


Cisco and Ebay photos by Michael Glasser