SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


What It Will Take to Make the Howard Terminal Ballpark Project a Home Run for Oakland

News /
The Howard Terminal Ballpark Project represents a once-in-a-generation opportunity for the City of Oakland. In addition to keeping the A’s from moving, it could help the city realize benefits ranging from well-paying jobs and affordable housing to infrastructure and environmental improvements. But if not well-managed, the project could displace residents in adjacent West Oakland and Chinatown and create congestion, safety risks, and potential disruptions for the Port of Oakland. SPUR is advocating for ways to ensure the project reaches its potential.

Why San José Should Make Guadalupe River Park a Focal Point of Its Downtown Economic Development

News /
Well-designed, well-maintained, and well-programmed parks and open spaces are important components of cities’ equitable economic development strategies thanks to their social, environmental, and community-building benefits. Revitalizing Guadalupe River Park and Gardens could help San José achieve its goals as it pursues economic development downtown. Along with SPUR research, responses to a SPUR survey in an online exhibition suggest how stakeholders can positively re-shape the spatial dynamic between community and ecology as well as center equity and inclusion in the park’s reactivation.

SPUR Provides Comments to the Oakland A's on the Howard Terminal Ballpark Project

Advocacy Letter /
SPUR sent a letter to the Oakland A's regarding the current status of the Howard Terminal ballpark project. Overall, SPUR believes that the project is an exciting opportunity for Oakland and an appropriate use of the Howard Terminal site. However, there are several pieces of the project where SPUR has concerns or questions, which are detailed in the letter.

SPUR Comments on the Downtown Oakland Specific Plan's Draft Zoning Amendments

Advocacy Letter /
SPUR sent a letter to Oakland’s Planning Department with comments on the Draft Zoning Amendments for the Downtown Oakland Specific Plan (DOSP). Overall, SPUR feels that the DOSP is a well-written document that demonstrates a clear dedication to the success of Oakland's downtown. The Draft Zoning Amendments are a key element in ensuring that the DOSP's goals are realized. In the letter, SPUR offers multiple recommendations on how they can be improved to best support these goals.

2022 Election Delivers Mixed Results for SPUR Priorities

News /
SPUR developed several ballot measures during the latest election cycle, and its research heavily influenced a handful of others. Bay Area voters considered measures on streamlining housing approvals, continuing pandemic-era slow streets programs, enacting good government reforms and funding programs to address air quality and climate change. While we didn’t win ’em all, we’re pleased to see a number of SPUR’s ideas gaining traction around the region.