SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


SPUR Comments on the Downtown Oakland Specific Plan's Draft Zoning Amendments

Advocacy Letter
SPUR sent a letter to Oakland’s Planning Department with comments on the Draft Zoning Amendments for the Downtown Oakland Specific Plan (DOSP). Overall, SPUR feels that the DOSP is a well-written document that demonstrates a clear dedication to the success of Oakland's downtown. The Draft Zoning Amendments are a key element in ensuring that the DOSP's goals are realized. In the letter, SPUR offers multiple recommendations on how they can be improved to best support these goals.

2022 Election Delivers Mixed Results for SPUR Priorities

News /
SPUR developed several ballot measures during the latest election cycle, and its research heavily influenced a handful of others. Bay Area voters considered measures on streamlining housing approvals, continuing pandemic-era slow streets programs, enacting good government reforms and funding programs to address air quality and climate change. While we didn’t win ’em all, we’re pleased to see a number of SPUR’s ideas gaining traction around the region.

Flexible Work Has Reshaped Downtown San Francisco. How Will the City Embrace the New Normal?

News /
Flexible work has decreased the economic activity of downtown San Francisco — and the revenues that pay for public goods and services. Economic recovery will require city leaders to grapple with workplace changes that are likely to endure. But a return to a pre-pandemic downtown is neither realistic nor desirable, given long-standing challenges such as traffic congestion and homelessness. Can downtown build a better “new normal” and forge a reinvention that advances shared prosperity? SPUR is exploring these questions in partnership with civic leaders, local government and the community.

SPUR and fellow advocates call on MTC to support and strengthen draft transit-oriented communities policy

Advocacy Letter
SPUR, Enterprise Community Partners, Transform, and NPH have led a coalition of advocates pushing a bold and equitable regional Transit-Oriented Communities policy. The latest draft would deliver strong residential and commercial growth around the region's transit hubs, while increasing affordability and protecting against displacement. SPUR and fellow advocates called for further action to ensure that the policy affirmatively furthers affordable housing, and limits auto-oriented development.

Housing for Everyone, the Danish Way

News /
Over the last 100 years, Denmark has taken structural and local policy implementation approaches to housing that have much to teach the Bay Area. We got to meet leaders in government, architecture, housing and sustainability who shared their insights and fielded our group’s many questions about how the city renewed its urban core without demolition and how it builds two types of housing that we don’t have: social housing and housing co-ops.