SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


Finding Your Way in Downtown San Jose

News /
Our report The Future of Downtown San Jose suggested that the city can bring more people and activity downtown by investing in clearer signage, more real-time information and better wayfinding. With support from the Knight Foundation, San Jose is now taking big steps to make that happen.

Why a Housing Moratorium Won’t Bring Rents Down — and What to Do Instead

News /
The displacement occurring in the Mission District and elsewhere in San Francisco is indisputably tragic. But we should not be fooled into believing that passing moratoriums on new development is going to solve the city’s affordability crisis. This simply makes housing less available — and makes it likely that more people will be displaced. Here's what we should do instead.

An Up Market Brings Housing, but Not Jobs, to Downtown San Jose

News /
2014 was the hottest recent year for real estate in downtown San Jose. Hundreds of residential units broke ground in new apartment towers, with several thousand more approved. While high-density housing in the transit-rich downtown is great, the city also needs to keep in mind the long-term availability of land for jobs — specifically sites that can accommodate large office buildings near future BART stations.

SPUR Supports Levitt Pavilion Exploration for St. James Park

Advocacy Letter /
SPUR encourages establishing the Levitt Pavilion Steering Committee as an integrated element of activation and programming efforts for the park. The Levitt model is intended to catalyze and support broad-based revitalization efforts at St. James Park, and its seamless integration into a comprehensive stewardship entity would make that possible.

The Long-Awaited Transformation of SF’s Southeast Waterfront

News /
The Blue Greenway project proposes a 13-mile continuous open space and waterway network along San Francisco's southeastern waterfront. The idea has enormous support, but it has yet to overcome some hurdles, namely a geography that encompasses dozens of sites with dozens of owners. To address these complications, SPUR, the San Francisco Parks Alliance and others partners have kicked off the Blue Greenway Action Plan.

Getting to Know Your In-Laws

Urbanist Article /
San Francisco is exploring how accessory dwelling units, also known as in-law apartments, might augment its existing housing supply. Can this once marginal, almost completely invisible housing type help solve San Francisco’s current housing shortage?