SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

What Guadalupe River Park Can Learn From New York’s High Line

News /
This spring SPUR hosted Adam Ganser of Friends of the High Line to share the story of New York City’s linear park built atop a disused freight rail trestle. To help kick off a new SPUR initiative to re-imagine San Jose’s Guadalupe River Park, Ganser shared the High Line’s history, as well as lessons learned from this national model in public space development.

Strategies for San Jose’s South First Area Arts District

News /
San Jose’s South First Area has become the downtown destination for discovering visual art, food, culture, music and more. Over the last year, SPUR worked with stakeholders and compiled research to guide city and community leaders as they face growth pressures in SoFA. Together we have looked at how the city can add residential units while preserving and enhancing the unique culture of the district.

Downtown San Jose Growing Up — and Out

News /
Adopted in 2011, San Jose’s ambitious Envision 2040 plan included goals of bringing more than 10,000 new homes and nearly 50,000 jobs to downtown San Jose. Every year, SPUR reports on the progress we’re making as a city to realize these goals. This year, we’re seeing three positive trends, as well as major decisions on the horizon.

San Jose Updates Its Ambitious Plans for St. James Park

News /
St. James Park has long been a center of civic pride for San Jose, but lately the park has battled a reputation for being unsafe and unpleasant. In 2016, the city hosted a national competition and selected CMG Landscape Architecture to reimagine the design and programming of the park. At a recent SPUR forum, CMG and other partners shared the progress made since then.
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