SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

An Up Market Brings Housing, but Not Jobs, to Downtown San Jose

News /
2014 was the hottest recent year for real estate in downtown San Jose. Hundreds of residential units broke ground in new apartment towers, with several thousand more approved. While high-density housing in the transit-rich downtown is great, the city also needs to keep in mind the long-term availability of land for jobs — specifically sites that can accommodate large office buildings near future BART stations.

SPUR Supports Levitt Pavilion Exploration for St. James Park

Advocacy Letter
SPUR encourages establishing the Levitt Pavilion Steering Committee as an integrated element of activation and programming efforts for the park. The Levitt model is intended to catalyze and support broad-based revitalization efforts at St. James Park, and its seamless integration into a comprehensive stewardship entity would make that possible.

The Long-Awaited Transformation of SF’s Southeast Waterfront

News /
The Blue Greenway project proposes a 13-mile continuous open space and waterway network along San Francisco's southeastern waterfront. The idea has enormous support, but it has yet to overcome some hurdles, namely a geography that encompasses dozens of sites with dozens of owners. To address these complications, SPUR, the San Francisco Parks Alliance and others partners have kicked off the Blue Greenway Action Plan.

Getting to Know Your In-Laws

Urbanist Article
San Francisco is exploring how accessory dwelling units, also known as in-law apartments, might augment its existing housing supply. Can this once marginal, almost completely invisible housing type help solve San Francisco’s current housing shortage?

Urbanism From Within

Urbanist Article
SPUR's latest exhibition, Urbanism From Within, explores the secondary unit in San Francisco as a housing typology. The exhibition's creative investigations provide a variety of approaches to how the Accessory Dwelling Unit, or ADU, can be put to better use as housing in ways that do little to change the fabric of the community.

What Does SJ’s City Hall Plaza Need to Become a Great Urban Space?

News /
Building an iconic, future-oriented city hall in downtown San Jose was a leap toward urbanity. But to truly reap the rewards of density will require more work. Gehl Studio and the Tech Museum of Innovation partnered to survey the existing conditions of the plaza, test a series of prototypes and provide recommendations for animating the space.
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