SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

Improving Access To, Through and From the Santana Row / Valley Fair Urban Village Area

Policy Brief
San Jose's two major retail, office and residential destinations — Santana Row and Valley Fair — are both planning to expand. SPUR convened a workshop to brainstorm ideas for improving access and circulation for this already-congested area. Instead of increasing automobile capacity, we focused on how to help people use transit, cycling, walking and on-demand vehicles. Our white paper offers 20 ideas for better mobility.

New Report Says Mission Moratorium Will Only Make the Housing Crisis Worse

News /
In September, San Francisco Chief Economist Ted Egan released a report analyzing the impacts of a moratorium on new housing construction in the Mission District. While the rapid changes happening in the Mission neighborhood are real and of grave concern, the report showed that a moratorium on new housing would have many costs and few benefits.

Improving Regional Planning in the Bay Area

Policy Brief
There is a long history of attempts at better collaboration between the Association of Bay Area Governments (ABAG) and the Metropolitan Transportation Commission (MTC). An MTC proposal this summer to establish a merged planning department has again opened up the discussion about the future of regional planning in the Bay Area. SPUR offers thoughts on the proposal and the broader opportunity for improved regional planning.

A Downtown for Everyone

SPUR Report
Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall before it gets going. Or the economy could take off in a way that harms Oakland’s character, culture and diversity. We propose five big ideas for how downtown Oakland can grow while providing benefits to all.

Heeding the Call for Affordable Housing in Silicon Valley

News /
San Francisco housing fights may make the headlines, but the median home sales price in the San Jose metropolitan area is the highest in the nation, at $980,000. A new advocacy group launched this year will focus directly on Santa Clara County’s affordable housing issues. SV@Home will advocate for more policies, programs, funding and land for affordable housing in the county. ​

A Roadmap for St. James Park

Policy Brief
Like older downtown parks throughout the country, San Jose’s St. James Park has suffered from disinvestment in recent years. Today downtown San Jose is experiencing new vitality and growth, creating an opportunity to transform St. James Park into the jewel it deserves to be. SPUR recommends steps to create a renewed vision for the park through improved stewardship and governance.
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