SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

Big City, Big Airport: How San Jose Can Have Both

News /
The remaking of Diridon Station is the most important city-building opportunity San Jose will get for a long time. But the amount of growth planned for the area is limited by the station’s proximity to the Mineta San Jose Airport and its flight paths. Can San Jose get more space near the station for jobs and housing? Preliminary analysis by SPUR and SOM says yes.

Lessons from Wynwood: A Case Study on Urban Arts Districts

News /
Like San Jose’s South First Area, Miami’s Wynwood District leveraged the arts to transform an underutilized neighborhood into a successful mix of galleries, nightclubs and restaurants. Today rising rents risk driving away the very artists that made Wynwood such a unique and attractive place. As large-scale development comes to downtown San Jose and SoFA, what lessons can the city learn from Wynwood’s story?

Member Profile: Josué García

Urbanist Article
Josué García first emigrated to the U.S. from Durango, Mexico in 1983, and has spent a career as a tireless advocate for workers in the building and construction trades. Today he is chief executive officer for the Santa Clara and San Benito County Building and Construction Trades Council and was recently appointed vice president for the State Building and Construction Trades Council for Northern California.

Urban Field Notes: Kinky Streets

Urbanist Article
San Franciscans love their views to the far distance: to the ocean, the bay or the hills, to the Ferry Building or Twin Peaks. But the author's favorite San Francisco vistas are closer in, along the kinky, misaligned streets meeting at the Market Street backbone, where the FiDi north grid and the SOMA south grid meet in wonderfully inconvenient ways.

San Jose’s Urban Ambitions Coming to Life

Urbanist Article
Plans for Google to develop almost 8 million square feet of office space near Diridon Station coincide with a massive growth spurt in the city. If a significant amount of new jobs are concentrated in the station area, Diridon can become a major economic engine for San Jose and the South Bay.

Development (Finally) Comes to Oakland

Urbanist Article
6,675 residential housing units are under construction — a huge jump from the 765 that were built in 2014. This represents the biggest residential building boom in Oakland since the post-World War II era and is a dramatic turnaround for a city that saw a modest population decline in the first decade of this century.
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