SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


Can San Francisco Grow Without Gridlock?

News /
How do you keep people moving and avoid gridlock in a city that’s poised to add 190,000 jobs and 100,000 households over the next 25 years? For San Francisco, solving this problem is not a thought experiment — it’s reality. To address this issue, the city is enlisting developers in making sure their new projects don’t add up to thousands more car trips.

Inclusionary Housing: A Good Tool but Let’s Wield It Carefully

News /
How much affordable housing should San Francisco require market-rate developers to build? A new study offers recommendations, and city supervisors will soon vote on a permanent requirement. The question they’ll face next is whether to stand by recommendations grounded in technical analysis or yield to political pressures to approve a higher requirement that sounds good but could backfire.

The Best Equity Plan for Downtown Oakland: Grow for Everyone’s Sake

News /
Oakland’s Downtown Specific Plan process is about to restart, but with a major shift in approach. Responding to public concern over displacement, the city is developing a racial equity framework for the plan. If Oakland is bold enough in its ambitions, the downtown plan can be opportunity to demonstrate that equity will come from supporting economic growth — not from stifling it.

SPUR Supports Proposal to Simplify SF Planning Code Article 7

Advocacy Letter
SPUR supports the simplification and reorganization of Article 7 of the Planning Code, part of the Code Reorganization Project, a monumental effort toward making it easier for citizens and practitioners to engage with the planning and development process.

Where to Put the Downtown San Jose BART Station: Go West

News /
In the next few months, the Santa Clara Valley Transportation Authority will make big decisions about where and how BART will come to San Jose. One of the big decisions is where the downtown San Jose station should be located. Of the two options on the table, SPUR strongly supports the west downtown option. Here's why.