SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

Why Central SoMa Needs to Focus on Jobs, Even in a Housing Shortage

News /
San Francisco will soon adopt the Central SoMa Plan, the city’s only current major neighborhood plan. In the 230-acre area, the plan changes the zoning to allow 45,000 jobs and 7,500 housing units. Considering the housing shortage, shouldn’t there be more focus on housing in the city’s only active neighborhood plan? Not necessarily. Here are five reasons we think the plan gets the mix right.

Rethinking the Corporate Campus

SPUR Report
Technology has become the lifeblood of the San Francisco Bay Area economy, but the office environments where this work takes place do not reflect the innovation occurring within. The traditional suburban corporate campus reinforces dependence on cars and pushes sprawl development into open spaces and farmland. How do we create a more efficient, sustainable and high-performing model for the Bay Area workplace?

SPUR Comments on SJ Downtown Strategy 2040 EIR

Advocacy Letter
SPUR comments on the updated Downtown Strategy 2040, in particular, urging San Jose to adopt metrics based on vehicle miles traveled and to forego planned (but un-built) auto-oriented projects through downtown once and for all.

Getting to 5 Percent by 2020: Building Better Bikeways in San Jose

News /
In 2009, San Jose set a goal: 500 miles of bikeways and 5 percent of commutes taken by bicycle by 2020. Since then, the city has added 95 new miles of bikeways, yet the share of people commuting by bike has barely inched up. A recent SPUR forum looked at the reasons why — and how the city can build a bike network for everybody.

Lessons for Diridon: Denver’s Success Story That Almost Didn’t Happen

News /
Since Denver Union Station reopened in 2014, it has become one of the nation’s best examples of a modern intermodal train station embedded in a transit-friendly urban neighborhood. The project has a number of important lessons for the team that’s planning the transformation of San Jose’s Diridon Station into a major transportation hub with the country’s first high-speed rail station.
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