SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


SPUR Community Shares Its Vision for the Bay Area in 2070

News /
Earlier this year, SPUR began planning its first ever regional strategy for the Bay Area, an aspirational vision of what the region could be like in the year 2070 and a roadmap for getting there. Here’s what participants in three community workshops shared about their values and vision for the region for the next half century.

Lessons for Guadalupe River Park: Denver Plans for Economic Growth Along the South Platte River

News /
Major plans for new jobs, housing, BART and high-speed rail connections will reshape San Jose’s urban core. Amid this planned growth, the city has an opportunity to capitalize on one of its most treasured resources, the Guadalupe River Park. Denver's River Mile plan — a proposal to transform a downtown riverfront — offers lessons for turning an underused natural resource into an urban attraction.

Getting Local Land Use Approvals Right

News /
What can California and its cities do to bring down the soaring costs of housing? Land entitlement is one process that could be reformed to speed up the construction of new housing and reduce costs. At a recent SPUR forum, researchers and planners discussed how state and city reforms might (or might not) streamline the approval processes.

How Can We Create the Best User Experience at Diridon Station?

News /
Creating a great user experience at the redeveloped Diridon Station will be critical to whether people embrace the station and use transit. If Diridon’s transit services are going to compete with the automobile — or the next big transportation technology — the partners developing the station will need to focus on the user as the primary driver in their planning efforts .

Lessons for Guadalupe River Park: How D.C.’s 11th Street Bridge Park Promotes Inclusion

News /
The proposed transformation of downtown San Jose opens up an opportunity to create iconic and welcoming public spaces where the community can gather. That's why SPUR has launched a major initiative to re-envision the Guadalupe River Park. We invited Scott Kratz of Washington, D.C.'s 11th Street Bridge Park to share lessons learned from the inclusive effort to realize the community’s ambitions for the project.