SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

Cover of report

Four Future Scenarios for the San Francisco Bay Area

Research
This report, the first product of the SPUR Regional Strategy, uses a scenario planning process to look at four uncertainties that the Bay Area will contend with over the next 50 years: the economy, housing, transportation and the physical form that growth takes. The resulting scenarios serve as “myths of the future,” stories that reveal the potential long-term outcomes of choices the region makes today.

How Can San Jose Bring Urban Villages to Life?

News /
In May, the San Jose City Council took an important step toward realizing the city’s general plan when it approved a framework for implementing neighborhood plans known as urban village plans. SPUR strongly supports these steps but believes that even bigger ones must be taken in order for urban villages to succeed. Here are three ways to ensure they live up to their promise.

Lessons for Guadalupe River Park: Thinking Big Together to Plan the Los Angeles River

News /
As downtown San Jose grows, the city has a unique opportunity to reimagine the underutilized Guadalupe River Park as the green centerpiece of an expanded city center. Omar Brownson of River LA recently visited SPUR to share his experience leading the charge to revitalize the Los Angeles River. The group’s focus on a collective vision offers lessons for San Jose and Guadalupe River Park.

San Jose's First BART Station: More Than a Transit Project

News /
The opening of San Jose’s first BART station marks an important moment for the city. After decades of planning, San Jose will finally connect to the regional rail system. But the potential benefits extend far beyond the station. The city has a unique chance to create a dynamic urban village at Berryessa, its first station, and set a strong precedent for future station area development.

Designing a More Resilient Bay Area

Urbanist Article
The year-long Resilient by Design Bay Area Challenge brought together local residents, public officials, designers and engineers to develop innovative proposals that can strengthen the Bay Area’s resilience to sea level rise, severe storms, earthquakes and flooding. The nine final design concepts are meant to inspire, catalyze action and push us all along the path to a more resilient future.
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