SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

SPUR Comments on proposed spatial layout for Diridon Station

Advocacy Letter
SPUR weighs in on the proposed spatial layout for Diridon Station at the City of San Jose City Council meeting. SPUR supports the staff recommendation on: elevated station platforms, creating two concourses with four entrances, the revised concept for the northern segment that shifts the stations platform south, maintaining the existing corridor to the South and not creating a rail viaduct structure over I-28-/87 interchange.

SPUR's Urban Village Comments to the General Plan Task Force

Advocacy Letter
Staff’s memo regarding the proposed modifications to the Urban Village general plan policy. SPUR has been a continuous supporter of the San Jose’s Urban Village plan as a way to create more mixed-use, higher density development throughout San Jose.

SPUR Support Letter for DISC Spatial Layout Recommendation

Advocacy Letter
SPUR weighs in on the proposed spatial layout for the San Jose Diridon Station. SPUR supports the staff recommendation on: elevated station platforms, creating two concourses with four entrances, the revised concept for the northern segment that shifts the stations platform south, and maintaining the existing corridor to the South and not creating a rail viaduct structure over the I-28-/87 interchange.

It Takes a Village

Policy Brief
San Jose’s 2040 general plan proposed “urban villages” as a key strategy for sustainable growth. These higher-density, mixed-use urban places would concentrate new offices, stores and housing in locations accessible by transit, foot or bike. But only a handful of the 60 designated urban villages have projects underway. SPUR recommends strategies to remove barriers and successfully implement San Jose’s urban village vision.

A New Vision for Coyote Valley

News /
San Jose’s Coyote Valley is a paradox: Just 20 minutes south of downtown, miles of farmland and open space provide natural habitat for rare and endangered species. For a decade, locals have debated whether to preserve the land or build manufacturing space and grow jobs. Last week, San Jose City Council settled the debate, agreeing to purchase and preserve more than 900 acres.
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