SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


The Bigger Picture: Seven Ideas for Downtown San José

SPUR Report
SPUR’s Bigger Picture series proposes ideas for key locations in San Francisco, San José and Oakland. Each provides an opportunity to tackle major regional challenges through local planning processes. Our first report looks at the western side of downtown San José, where a major rail station expansion, a park re-envisioning process and a record number of proposed developments are signaling big changes for the neighborhood.

The Bigger Picture

SPUR Report
SPUR’s Bigger Picture series proposes ideas for key locations in San Francisco, San José and Oakland. Each exploration represents an opportunity to tackle major regional challenges through local planning processes. And, conversely, each suggests how big investments in infrastructure can — if planned carefully — bring about positive transformation for the immediate neighborhood.

Where Do We Go From Here? SPUR Sets New Vision and Long-Range Goals

News /
With vaccines rolling out and stable national leadership in place, we can trust that we will, eventually, reemerge from the COVID-19 pandemic. The question now is: Reemerge into what? To return to “normal” would be to reembrace a way of living that was neither sustainable nor equitable. To meet this moment, SPUR has articulated a bold vision statement and evolved our organizational mission.

Coexistence in Public Space

SPUR Report
As more and more Bay Area residents find themselves without homes, many have defaulted to living in public parks, plazas and squares. For other users of these spaces, the presence of unhoused residents renders them unwelcoming or even unsafe. How might we design and manage public space for coexistence, so that people of all backgrounds can find joy, belonging and safety there?

Five Ideas for Rebuilding Retail in the Post-Pandemic City

News /
The growth of online shopping has thrown the fate of retail stores into question — a challenge exacerbated by COVID-19 lockdowns. As we plan for a future when gathering and in-person activities are safe again, it's time to look beyond a return to the status quo and rethink retail as a tool for social and economic transformation. SPUR proposes five experimental ideas to explore.