SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

SPUR Suggests Improvements for Oakland Waterfront Ballpark at Howard Terminal

Advocacy Letter
Before the July 20th, 2021 vote to advance the Oakland Waterfront Ballpark at Howard Terminal development term sheet, SPUR wrote to the Oakland City Council to support the proposed project and offer considerations for improving the project's elements regarding financing, transportation, economic and racial justice, and housing.
Illustration of a dense urban neighborhood

Greetings From 2070. The Bay Area Is Thriving. Here’s How We Staved Off Dystopia

News /
Remember the summer of 2021? Everyone was thrilled that COVID was largely contained and that California was reopening. But that sense of relief didn’t last long. Housing was too expensive. More people were falling into homelessness. Drought was everywhere. But that was then. By 2070, we turned a region on the precipice of dystopia into a sustainable, affordable and equitable place to live. Here's how we did it.
Regional Strategy Illustrations

Regional Challenges Need a Regional Approach

News /
SPUR’s recently released Regional Strategy outlines a vision for the Bay Area of 2070 as an equitable, sustainable and prosperous region. The strategy provides a roadmap for building that future and centers deep regional cooperation as critical to transformational change. To celebrate the release of the project, four Bay Area civic leaders gathered on May 13 to talk about the role of regionalism in advancing a future where everyone thrives.
A Civic Vision for Growth Report Cover

A Civic Vision for Growth

SPUR Report
The Bay Area is a place of incredible possibility, but it faces threats from some of the highest housing costs in the country, growing income inequality, long commutes between jobs and affordable homes, and increasing danger from climate change. If we continue with business as usual, the region can expect these challenges to continue to escalate. But what if the people of the Bay Area chose a different future?

SPUR Responds to the Draft Environmental Impact Report (EIR) for the Oakland Waterfront Ballpark Project at Howard Terminal

Advocacy Letter
SPUR believes that the Oakland Waterfront Ballpark Project could bring many benefits to the city of Oakland; however, the project as described in the Draft EIR does not adequately account for the complexity of the Howard Terminal location and must be revisited to ensure impacts to transportation, environmental health, and port operations are fully addressed.
The Bigger Picture: Five Ideas for Transforming the San Francisco Waterfront Report Cover

The Bigger Picture: Five Ideas for Transforming the San Francisco Waterfront

SPUR Report
SPUR’s Bigger Picture series proposes ideas for key locations in San Francisco, San José and Oakland. Each exploration represents an opportunity to tackle major regional challenges through local planning processes. Our second report in the series looks at San Francisco’s waterfront, where climate-protection plans are providing an opportunity to restore the natural ecology and improve access to the waterfront — especially for historically excluded neighborhoods.
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