SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Read More
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Read More
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
Read More
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
Read More

Updates and Events

SPUR Supports Efforts to Streamline Permitting for Community Businesses

Advocacy Letter
SPUR supports Supervisor Peskin's legislation, with Planning staff's recommended modifications, to streamline the approvals and permitting processes and reduce fees for small and mid-sized businesses. This was a smart and important effort before the pandemic – and it is all the more critical today that the city provide supports to businesses seeking to start up and remain viable in our retail corridors across the city.

SPUR Supports the San José Al Fresco Initiative

Advocacy Letter
Outdoor community connections are essential for our wellbeing, quality of life, and physical health during the COVID-19 pandemic. SPUR supports the proposed San José Al Fresco Initiative to reopen businesses safely and further recommends additional policy measures to support small business and commercial districts throughout San José.

The Power of the Commons: Public Spaces Will Be Critical for San José’s COVID-19 Recovery

News /
San José is one of five new cities to join Reimagining the Civic Commons, a national initiative advancing ambitious social, economic and environmental goals through revitalized and connected public spaces. SPUR is thrilled to be part of this project. We believe public spaces are critical infrastructure and will be essential for building a more resilient shared future as we recover from the COVID-19 pandemic.
Get Our Newsletters