SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


A Civic Vision for Growth

SPUR Report /
The Bay Area is a place of incredible possibility, but it faces threats from some of the highest housing costs in the country, growing income inequality, long commutes between jobs and affordable homes, and increasing danger from climate change. If we continue with business as usual, the region can expect these challenges to continue to escalate. But what if the people of the Bay Area chose a different future?

SPUR Responds to the Draft Environmental Impact Report (EIR) for the Oakland Waterfront Ballpark Project at Howard Terminal

Advocacy Letter /
SPUR believes that the Oakland Waterfront Ballpark Project could bring many benefits to the city of Oakland; however, the project as described in the Draft EIR does not adequately account for the complexity of the Howard Terminal location and must be revisited to ensure impacts to transportation, environmental health, and port operations are fully addressed.

The Bigger Picture: Five Ideas for Transforming the San Francisco Waterfront

SPUR Report /
SPUR’s Bigger Picture series proposes ideas for key locations in San Francisco, San José and Oakland. Each exploration represents an opportunity to tackle major regional challenges through local planning processes. Our second report in the series looks at San Francisco’s waterfront, where climate-protection plans are providing an opportunity to restore the natural ecology and improve access to the waterfront — especially for historically excluded neighborhoods.

The Bigger Picture: Seven Ideas for Downtown San José

SPUR Report /
SPUR’s Bigger Picture series proposes ideas for key locations in San Francisco, San José and Oakland. Each provides an opportunity to tackle major regional challenges through local planning processes. Our first report looks at the western side of downtown San José, where a major rail station expansion, a park re-envisioning process and a record number of proposed developments are signaling big changes for the neighborhood.

The Bigger Picture

SPUR Report /
SPUR’s Bigger Picture series proposes ideas for key locations in San Francisco, San José and Oakland. Each exploration represents an opportunity to tackle major regional challenges through local planning processes. And, conversely, each suggests how big investments in infrastructure can — if planned carefully — bring about positive transformation for the immediate neighborhood.