SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Read More
Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Read More
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Read More
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Read More
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
Read More
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
Read More
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
Read More
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
Read More

Updates and Events

Improving Regional Planning in the Bay Area

Policy Brief /
There is a long history of attempts at better collaboration between the Association of Bay Area Governments (ABAG) and the Metropolitan Transportation Commission (MTC). An MTC proposal this summer to establish a merged planning department has again opened up the discussion about the future of regional planning in the Bay Area. SPUR offers thoughts on the proposal and the broader opportunity for improved regional planning.

A Downtown for Everyone

SPUR Report /
Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall before it gets going. Or the economy could take off in a way that harms Oakland’s character, culture and diversity. We propose five big ideas for how downtown Oakland can grow while providing benefits to all.

Heeding the Call for Affordable Housing in Silicon Valley

News /
San Francisco housing fights may make the headlines, but the median home sales price in the San Jose metropolitan area is the highest in the nation, at $980,000. A new advocacy group launched this year will focus directly on Santa Clara County’s affordable housing issues. SV@Home will advocate for more policies, programs, funding and land for affordable housing in the county. ​

A Roadmap for St. James Park

Policy Brief /
Like older downtown parks throughout the country, San Jose’s St. James Park has suffered from disinvestment in recent years. Today downtown San Jose is experiencing new vitality and growth, creating an opportunity to transform St. James Park into the jewel it deserves to be. SPUR recommends steps to create a renewed vision for the park through improved stewardship and governance.

SPUR Comments on Phase II Expansion of Autumn Parkway

Advocacy Letter /
SPUR recommends that the City of San Jose postpone the transfer of any properties associated with the Autumn Parkway Phase II extension until City Council has had the opportunity to determine whether or not this project is still needed to mitigate transportation impacts of downtown development.

SPUR Comments on Mission Rock Ballot Question

Advocacy Letter /
SPUR supports adding language to the Mission Rock ballot measure specifying the requirement to add a minimum of eight acres of open space and 33% affordable housing on site. We believe it's important that voters understand that their approval of the overall height limits must include these public benefits.
Get Our Newsletters