SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

report cover, white text on a blue background reads "The 15-Minute Neighborhood: A framework for equitable growth and complete communities in San José and beyond"

The 15-Minute Neighborhood

Policy Brief
The concept of the “15-minute neighborhood,” where residents can access essential, everyday services just a short walk or bike ride from home, has gained currency in recent years. San José’s plan to grow by building dense, mixed-use “urban villages” could guide the kind of development that would create 15-minute neighborhoods. SPUR suggests that San José could use the 15-minute framework to implement its urban village plan. We recommend six strategies to enable the creation of these more complete, connected, and equitable communities.
Photo of Guadalupe River flowing under a highway viaduct, with trees and greenery on its banks

Five Ways San José Can Sustain Park Maintenance and Improvement: Lessons from Around the Country

News /
Parks and public spaces are signifiers of civic vitality, and their maintenance, improvement, expansion, and programming often reflect the economic times. These activities can be made sustainable by re-examining place governance — how people and organizations across sectors collaborate to shape a place’s economic, physical, and social dynamics. As San José considers how to deliver on the promise of its public green spaces, it can look to other cities that have created or reformed place governance models.

Regional Coalition urges MTC to uphold compliance requirements for its own Transit-Oriented Communities Policy

Advocacy Letter
On October 25th, MTC Commissioners discussed and voted on proposed amendments that will eliminate the need for jurisdictions to comply with the Transit-Oriented Communities Policy in order to receive transit extension funding. A coalition of regional policy and advocacy organizations urged the Commission to not arbitrarily lower thresholds for policy compliance due to some Bay Area cities resisting compliance. These actions will weaken incentives to comply with the policy and undermine its purpose of helping the region achieve its goals for the climate and equity under Plan Bay Area.

Regional Coalition urges MTC-ABAG Planning Committee to retain TOC Compliance Requirements

Advocacy Letter
On October 13th, MTC staff presented to the MTC-ABAG Planning Committee proposed actions to amend funding conditioning for transit rail extension projects from complying with the TOC Policy. Our coalition expressed concern with the proposed amendments that would delay or lower thresholds for compliance - weakening the policy in the process and undermining its purpose of helping the region achieve its goals under Plan Bay Area. We are particularly concerned that the proposed changes could significantly undermine the climate and equity goals of the policy.
report cover white text on dark blue background with a photo of the downtown San Francisco skyline

From Workspace to Homebase

Research
Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people in an area rich in transit, jobs, culture, recreation, and entertainment. In a first-of-its-kind study, SPUR and ULI San Francisco, in partnership with Gensler and HR&A Advisors, explored the physical suitability of converting office buildings to housing and tested the financial feasibility of such projects. Our report lays out six policy imperatives for realizing office-to-housing conversions on a large scale.
San José’s Santa Clara Street

Can San José’s Santa Clara Street Become a Place to Be and Belong?

News /
Historically, Santa Clara Street was San José’s “main street.” Today, it is oriented toward vehicle traffic, which can make it an unpleasant, even dangerous, place. The city and its community partners are embarking on a re-envisioning of Santa Clara Street focused on people, placemaking, and programming. Could proposals to “re-enchant” the world’s most famous grand boulevard, the Champs-Élysées, be a model for this planning effort?
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