SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.

Updates and Events


Guadalupe River Park: A Shared Future in Downtown San José

SPUR Report
As downtown San José expands to the west, Guadalupe River Park is poised to become the center of downtown, and its health will become fundamental to the city’s success. Renewed support, enhanced stewardship and a sustainable funding stream will be needed to realize the park’s potential, so that this vital public space can become safer, cleaner and better used by all members of the community.

The Bigger Picture: Nine Ideas for a Connected San Francisco

SPUR Report
Today San Francisco’s regional transit connections focus primarily on bringing commuters from the rest of the Bay Area into downtown. Many neighborhoods have poor access to regional transit service — and to each other. The fourth report in our Bigger Picture series proposes coordinated investments in San Francisco transportation that, together, could dramatically improve transportation access and connections to the region.

SPUR Welcomes Laura Shipman as Community Planning Policy Director

News /
SPUR is pleased to announce that Laura Shipman has joined the organization as community planning policy director. She brings a wealth of knowledge as a planner and urban designer with experience working in communities throughout the country. She looks forward to partnering with Bay Area communities to work toward lasting solutions to their most pressing needs.

Rewilding the Guadalupe River in San José

SPUR Report
Guadalupe River Park is San José’s largest urban green space and the physical spine of downtown, but underinvestment and misuse have caused the park’s safety and natural habitat to deteriorate. While discussions about how to reimagine the park have accelerated over the last two years, there has been little talk about the river itself. This report identifies strategies for protecting the Guadalupe River and transforming it into a place that supports natural ecology, improves the human experience and public health of residents, and improves the overall environmental performance of downtown San José.

Planning Cities for Everyone Starts With Earning Trust

News /
Incoming San José Director Fred Buzo shares his goals and vision for SPUR’s work in the South Bay. Fred strongly believes that San José can achieve social equity as it continues to develop its downtown core and other areas. For this to happen, we must be willing to admit our past failings, struggle through our differences and work together to better our community.

The Bigger Picture: Ten Ideas for Equitable Transportation in Oakland

SPUR Report
Many Bay Area freeways and rail lines were designed without regard for their impact on local communities. SPUR and AECOM look at how key regional transportation infrastructure currently intersects in Oakland — and how it might do so differently in the future. The next generation of transportation investments and policy could rectify past planning injustices to facilitate a healthy, climate resilient and equitable Oakland.