SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

SPUR considers activation plans for San José's Guadalupe River Park and Gardens

Advocacy Letter
The San José City Council discussed the future of activation plans proposed for Guadalupe River Park and Gardens to comply with Federal Aviation Administration regulations that mandate no residential uses in the area by June 30th, 2022. While we support plans to develop a prototype park for community benefit and active use, we have concerns that current plans do not center the need for the further identification and allocation of resources for accelerated rehousing of the unhoused community at Guadalupe River Park.
people walking past outdoor restaurant seating on a street closed to traffic

Temporary to Transformative

SPUR Report
During the COVID-19 pandemic, cities across the country piloted shared public spaces and slow streets. In a matter of weeks, these temporary changes transformed city streets in ways that would otherwise have taken years. The crisis injected the planning process with a sense of urgency and a willingness to experiment. How can San Francisco and other cities make these changes permanent? This report captures lessons learned and offers 18 recommendations for how to build on what's been started.
An agricultural field in Coyote Valley

San José City Council Should Embrace a New Vision for Coyote Valley

News /
San José is on the cusp of deepening its commitment to growing up, rather than out. The city has a unique and critical opportunity to concentrate growth within its existing urbanized areas rather than sprawling further. But it will miss a critical opportunity unless the City Council accepts the recommendations of the Planning Department and the Envision San José 2040 General Plan Four Year Review Task Force related to Coyote Valley.
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