SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

SPUR Comments on Central Corridor Plan

Advocacy Letter
Downtown San Francisco is the most sustainable job center in the region due to its walkable compact nature and its position as the hub of the regions transit infrastructure. The Central Corridor is one of the very few areas in the entire city that has the existing and planned transit infrastructure to build on these successes. It is critical that we consider the rezoning of Central Corridor Plan in the context of our long-term need for employment and housing space. It is with these priorities in mind that we provides specific comments on the proposed height alternatives for the Central Corridor.

City Trip to Oakland: SPUR Explores the Sunny Side of the Bay

News /
Last month, SPUR organized a two-day study trip to Oakland for our board and staff members to get a glimpse of what's happening in this great city. While recent media reports have focused on corporate protests and vandalism, Mayor Jean Quan describes Oakland as a “city on the rise” — and from what we saw, we strongly agree.

PARK(ing) Day and the Legacy of Iterative Placemaking

News /
On September 21 SPUR celebrated PARK(ing) Day with an original form of alchemy: transforming asphalt into mini-golf and pizza. The annual event, celebrated in more than 160 cities, invites the public to reimagine metered parking spots as new types of urban space— a temporary disruption that invites the community to inhabit and new spaces and give shape to the permanent solution.

SPUR Launches San Jose Urban Design Initiative

News /
SPUR’s San Jose office is convening a task force of city officials and planning and development thought leaders to tackle a vexing question: How can the nation’s tenth largest city transform its historically suburban built environment into one that supports an active street life, greater use of transit and a stronger urban fabric? San Jose has charted an ambitious course through its new 2040 General…

Bus Rapid Transit Getting Traction on El Camino Real

News /
At a workshop on September 21, the Valley Transportation Authority (VTA) Board reaffirmed its support for a bus-rapid transit (BRT) project on El Camino Real in Santa Clara County. The project takes a 17.3-mile route from the HP Pavilion in San Jose through Santa Clara, Sunnyvale, Mountain View, Los Altos and north to Palo Alto. This corridor already has the highest transit ridership in the…

SPUR San Jose Takes to the Streets on Two Wheels

News /
A cadre of 45 urbanists gathered downtown on a recent Sunday morning to join SPUR San Jose Director Leah Toeniskoetter for a bike tour. Beginning in the urban plaza fronting Philz Coffee, our mighty bike train easily navigated its way along the brand new buffered bike lanes of Third Street, en route to Japantown. A project of the City of San Jose, the extra-wide bike…
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