SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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Updates and Events

Keep Building Oakland

News /
As the pace of residential development picks up in downtown Oakland and the Broadway-Valdez area, it’s worth remembering that Oakland is much, much bigger than those two small neighborhoods and that very little is being built anywhere else. If we really want to alleviate the housing shortage, we need to build much more housing, in many more parts of the city.

How Do We Transform Diridon Station?

Urbanist Article
The remaking of Diridon Station is San Jose’s largest and most significant city-building project to date, but success is not assured. We have a lot to learn from other cities that have undertaken ambitious projects to transform transportation services and remake the areas around train stations. Based on our lessons from Rotterdam, Toronto and Denver, we recommend 17 ideas for creating a great train station.

What’s Going Up in Downtown San Jose? Our Take on Three Trends

News /
The number of proposed developments in downtown San Jose is up — but only one project broke ground in the last year. Blocks are filling in with new businesses — but beloved Camera 12 Cinemas has shut its doors. These mixed signals make it hard to predict what the market will do next, but we’ve seen three clear trends play out in recent months.

Zoning's Next Century

Urbanist Article
Last year, zoning turned 100. What will the next century bring? We invited planners, architects, journalists, economists and others to weigh in: What should change? What should remain? Will we, as New Urbanist Andres Duany suggests, look forward to the day zoning no longer exists at all?
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