SPUR Planning Policy Area

Planning

We believe: Growth can be good and should be directed to areas
that will support equitable development and sustainability.

Our Goals

• Leverage growth to create great neighborhoods and public spaces.

• Protect and expand open space.

• Concentrate new jobs and housing in downtowns and near major transit hubs.

• Grow up, not out.

Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
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Photo of a locally owned bakery storefront in downtown San Francisco

Policy Brief

Small and Mighty

San Francisco’s small businesses face complex regulations, rising costs, and slow economic recovery after the pandemic. SPUR identifies seven interventions to support the city's small business sector.
Read More
Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
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Photo of high rise buildings in downtown San Francisco

SPUR Report

From Workspace to Homebase

Converting empty offices into apartments could both reanimate downtown San Francisco and provide housing for more people near transit, jobs, and culture. SPUR explores the suitability of converting office buildings to housing and tests the financial feasibility.
Read More
illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
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illustration of a mixed-used downtown with offices, restaurants, childcare, retail, greenspace and transit

Urbanist Article

What If We Get Downtown Right?

SPUR asked community leaders: “What would it look like if cities were to get downtown right?” We invited them to picture a future in which today’s ideas and policy proposals for downtown revitalization are put into place ... and they work.
Read More
photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
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photo of a pedestrian bridge and tree cover over the Guadalupe River

Virtual Exhibition

Re-Envisioning the Guadalupe River Park

The Guadalupe River Park is downtown San José’s most important urban green space, but it faces serious challenges. SPUR's virtual exhibition celebrates the promise of the river park and brings together three years of research and conversation about its future.
Read More

Updates and Events

Bringing BART to Downtown San Jose: Three Things to Consider

News /
The extension of BART to San Jose is moving forward. The city and the Santa Clara Valley Transportation Authority Board of Directors will soon vote on some major decision points: where to locate stations and what tunneling method to use. While SPUR isn’t taking a position on all of these decisions, we offer a few ways to think about each of the options.

Harnessing High-Speed Rail

SPUR Report /
In connecting the Bay Area to Los Angeles, high-speed rail will run through cities such as Fresno and Bakersfield that were bypassed when Interstate 5 was built. High-speed rail can reconnect these cities with each other and the coast, which has the potential to improve their economies. It can also change California’s sprawling growth pattern by revitalizing downtowns and shifting growth back toward urban centers.

What Temescal and Rockridge Have to Do With Oakland’s Housing Shortage

News /
Oakland neighborhoods like Temescal and Rockridge are walkable, have great restaurants, parks and transit access — and are too expensive for most. These neighborhoods would be great places to build the city’s needed housing, but many have zoning regulations that prevent it.

Room for More

SPUR Report /
The Silicon Valley economic miracle has become a housing nightmare. As rents and home prices continue to rise, the region’s economic growth, diversity and climate are threatened. As the largest city in the Bay Area, San Jose has a special responsibility to lead on innovative housing solutions. SPUR lays out 20 concrete steps that San Jose can take to address the chronic housing shortage.

Cities of Villages: What San Jose Can Learn from San Diego

News /
Both San Diego and San Jose are growing rapidly. Both cities have adopted general plans that direct new growth into “urban villages.” At a recent SPUR forum, two urban planners from San Diego discussed key challenges and lessons learned with San Jose’s planning staff and the community.

SPUR Comments on General Plan Amendments for Urban Villages

Advocacy Letter /
While SPUR supports the adoption of both the Stevens Creek Urban Village Plan and the Winchester and Santana Row/Valley Fair Urban Village Plan, we also believe that there are a number of changes to the planning process and organizational structure that would make the overall urban village strategy simpler and faster.
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