Tourism in the Bay Area has taken a big hit, with reduced visitation from China, sluggish business travel, and low bookings for conventions and large events. But there are many reasons to be optimistic for 2025 and beyond. The Bay Area will host major international sport events in 2026, including FIFA World Cup matches and the Super Bowl, with huge potential to bring more visitors to the Bay Area and to fill up hotels. Big conventions are starting to come back to Moscone Center. Concerts, festivals, night markets, and new entertainment zones are transforming the streets and creating new opportunities for residents, workers, and visitors to enjoy Bay Area cities. In this panel discussion, we will hear more about the role of tourism in the region's economy, how the industry is positioning itself for transformation and recovery, and the opportunities that lie ahead.
- Moderator: Sujata Srivastava / Chief Policy Officer, SPUR
- Anna Marie Presutti / President and CEO, San Francisco Travel Association (SF Travel)
- Mike Nakornkhet / Director, San Francisco International Airport (SFO)
- Zaileen Janmohamed / President and CEO, Bay Area Host Committee
Doors will open at 8:15AM for event registration and coffee.
The conversation will start promptly at 8:30AM, followed by networking from 9:30-10AM.
Thank you to our sponsor, Waymo!