Big store in the urban core

Target’s long-anticipated arrival in San Francisco is upon us, with new locations underway at the Metreon and at Geary and Masonic. Join Rich Varda, FAIA, Target’s senior vice president for store design, as he explains the strategy and challenges of developing stores within the urban core while dealing with the ever-changing economy and demographics of U.S. cities. Varda will present examples from across the United States and Canada of mixed-use and multi-level projects that include Target stores.

Co-sponsored by the Northern Section of the APA California Chapter. AICP CM credits pending.