As San Jose works to become a more urban place, one of the best strategies will be to add people and businesses to existing places. Two good candidates are Santana Row and Valley Fair, side-by-side retail, office and residential destinations that today pull in millions of visitors from all over the region. Both are planning to expand, but the area already experiences significant traffic. This summer, SPUR convened a workshop to brainstorm ideas for improving access and circulation in this area. Instead of increasing automobile capacity, we focused on policies, programs and incentives that will help people use transit, cycling, walking and on-demand vehicles. Our white paper offers 20 ideas to improve access and circulation for residents, employees and visitors in the Santana Row/Valley Fair area.