San Francisco

The End of Real Estate Development As We Know It

SPUR Business Breakfast Series

Business Member Event

Business Member Event


What: SPUR Business Breakfast

Topic: The End of Real Estate Development As We Know It

Speaker: William Murray, Co-Founder, Wordsearch Place

The world is changing rapidly, and with it our expectations of how places function, of whom they are for and why we spend time in them. Traditional development and design practices are organized to deliver bricks and mortar, not places, experiences, or customer-focused products. As the world's wants and needs change and as increasing density and height become inevitable, we need to think ever-more carefully about what sort of places, communities, and cities we need to make.

This talk challenges the current practice of development and suggests an alternative proposition that will help to make future developments more authentic and successful.


William Murray Biography

William Murray is the co-founder of Wordsearch Place, a global agency specializing in the creation of place vision for real estate. He has worked on some of the world’s most prestigious buildings and developments, including the Shard and Battersea Power Station in London, One World Trade Center, Central Park Tower and Hudson Yards in New York, Lincoln Yards and The 78 in Chicago, Baylands, Mission Rock, Shipyard and Candlestick in San Francisco, Suffolk downs in Boston, East Harbour in Toronto and Masdar City in Abu Dhabi.


The SPUR Business Breakfast Series is a benefit of SPUR Business Membership. There is no charge to attend. Please RSVP  through Eventbrite  and email Henrieta Muradzikwa at [email protected] to inquire about Business Membership or if you have any questions.



Refund Policy

Sponsorship payments: Will not be refunded, as sponsorship benefits take effect immediately and are on-going through the date of the event.

Auxiliary Services

If, in order to participate in a SPUR event, you need auxiliary aids or services for a disability (e.g., qualified interpreter, qualified reader, written materials, taped texts) please submit your request five business days before the event to [email protected] or 415-781-8726 x132. SPUR will work with you in identifying effective auxiliary aids or services that it can provide. If you need to cancel your request, please notify SPUR at least two business days before the event.