San Francisco

Changing Travel Behavior

Image courtesy of Flickr user linssimato 

Travel is a behavior. As with smoking or eating, it takes a little work to change daily habits. This is especially true when we’re encouraging people to make the transition from driving to using a mix of transit, biking, walking and other modes. What are the proven successful strategies for changing traveler behavior, and how can we better apply what we know to the cities of the Bay Area?

+ Elliot Martin / Transportation Sustainability Research Center
+ Paul Steinberg / Carma
+ Abby Thorne-Lyman / BART


free for members
$10 for non-members

Pre-registration is not required for this event.

Refund Policy

Sponsorship payments: Will not be refunded, as sponsorship benefits take effect immediately and are on-going through the date of the event.

Auxiliary Services

If, in order to participate in a SPUR event, you need auxiliary aids or services for a disability (e.g., qualified interpreter, qualified reader, written materials, taped texts) please submit your request five business days before the event to or 415-781-8726 x132. SPUR will work with you in identifying effective auxiliary aids or services that it can provide. If you need to cancel your request, please notify SPUR at least two business days before the event.