Image courtesy of Flickr user linssimato
Travel is a behavior. As with smoking or eating, it takes a little work to change daily habits. This is especially true when we’re encouraging people to make the transition from driving to using a mix of transit, biking, walking and other modes. What are the proven successful strategies for changing traveler behavior, and how can we better apply what we know to the cities of the Bay Area?
+ Elliot Martin / Transportation Sustainability Research Center
+ Paul Steinberg / Carma
+ Abby Thorne-Lyman / BART
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