Santa Clara County Healthy Food Incentive Grocery Project
Piloting a scalable model for making healthy food more affordable
As we highlighted in the SPUR report Healthy Food Within Reach, one of the biggest obstacles to healthy eating is the affordability of healthy food. The Santa Clara County Healthy Food Incentive Grocery Project -- also known as Double Up Food Bucks California -- helps families overcome that barrier. This pilot project provides matching funds so that families and individuals participating in the CalFresh program can buy even more fresh fruits and vegetables at the grocery store. For example, a shopper who spends $10 of CalFresh benefits on California-grown fruits and vegetables at participating stores will get an extra $10 to spend on any fresh produce in the store.
In the long term, a permanently funded healthy food incentive program that is integrated into the CalFresh program at farmers’ markets and grocery stores statewide will help make produce more affordable for low-income families and increase the economic viability of local agricultural economies. Our Double Up Food Bucks pilot, which will run through at least the end of 2017, is the next step in our campaign to reach these long-term goals.
Three grocery stores in Santa Clara County are participating in Double Up Food Bucks, two in San Jose and one in Gilroy. For more details about participating store locations and how the program works, please see: www.DoubleUpCA.org
For a list of farmers’ markets and other locations where incentives are available through the Market Match program, visit the Market Match website.
This project is made possible by a grant from the U.S. Department of Agriculture’s Food Insecurity Nutrition Incentive Grant Program, as well as the generous support of FIRST 5 Santa Clara County, The Health Trust and the John & Marcia Goldman Foundation.
Capital Public Radio | April 4, 2017
NBC/Telemundo | March 14, 2017
Gilroy Dispatch | March 2, 2017
Civil Eats | February 23, 2017
San Francisco Chronicle | February 21, 2017