SPUR Planning Policy Area

Planning

Our goal: Add new jobs and housing where they will support equity and sustainability, and make neighborhoods safe and welcoming to everyone.

SPUR’s Five-Year Priorities:

• Ensure that communities are safe, inclusive and equipped to meet all residents’ daily needs with a diverse mix of businesses and services.

• Prioritize investment in and access to parks, nature and public spaces as a driver for social cohesion and economic opportunity.

• Ensure that regionally significant neighborhood plans in San Francisco, San Jose and Oakland advance equity, sustainability and prosperity.

 

Read our policy agenda

SPUR Report

Model Places

Over the next 50 years, the San Francisco Bay Area is expected to gain as many as 4 million people and 2 million jobs. In a region where a crushing housing shortage is already threatening quality of life, how can we welcome new residents and jobs without paving over green spaces or pushing out long-time community members?

SPUR Report

A Downtown for Everyone

Downtown Oakland is poised to take on a more important role in the region. But the future is not guaranteed. An economic boom could stall — or take off in a way that harms the city’s character, culture and diversity. How can downtown grow while providing benefits to all?

SPUR Report

The Future of Downtown San José

Downtown San José is the most walkable, transit-oriented place in the South Bay. But it needs more people. SPUR identifies six big ideas for achieving a more successful and active downtown.

SPUR Report

The Future of Downtown San Francisco

The movement of jobs to suburban office parks is as much of a threat to the environment as residential sprawl — if not a greater one. Our best strategy is to channel more job growth to existing centers, like transit-rich downtown San Francisco.

SPUR Report

Getting to Great Places

Silicon Valley, the most dynamic and innovative economic engine in the world, is not creating great urban places. Having grown around the automobile, the valley consists largely of lowslung office parks, surface parking and suburban tract homes. SPUR’s report Getting to Great Places diagnoses the impediments San José faces in creating excellent, walkable urban places and recommends changes in policy and practice that will help meet these goals.

SPUR Report

Secrets of San Francisco

Dozens of office buildings in San Francisco include privately owned public open spaces or “POPOS.” SPUR evaluates these spaces and lays out recommendations to improve existing POPOS and guide the development of new ones.

Updates and Events


SPUR Supports Central SoMa Plan

Advocacy Letter
SPUR urges the SF Planning Commission to initiate the Central SoMa Plan by holding a hearing to adopt the amendments to the General Plan, the Code and the Zoning Map as quickly as possible.

How New Approaches to the Storefront Are Reviving Retail

News /
New technology, changing demographics and shifting consumer preferences have caused a slump in sales at big-box stores, traditional shopping malls and downtown storefronts across the country. But innovative uses of space and new approaches to drawing customers into stores show signs of promise. A recent SPUR forum in San Jose explored how retailers are finding success locally.

Oakland Needs More — Here’s How to Get It

News /
Oaklanders have been willing to tax themselves heavily over the years, but it’s never enough to provide an adequate level of services. The need for more, and the inability to deliver it, has been a defining characteristic of the city for the last few decades. How can Oakland change this? By growing its job and tax revenue bases.

What’s the Best Use for Oakland’s Publicly Owned Land?

News /
Many have asked how Oakland’s publicly owned land might be put to use to create affordable housing. The city is now working with a community coalition to develop a new policy for how public land is used. At issue is whether prioritizing affordable housing on public land would pit affordability against other important imperatives like generating funding for city services and creating well-paying local jobs.

Big City, Big Airport: How San Jose Can Have Both

News /
The remaking of Diridon Station is the most important city-building opportunity San Jose will get for a long time. But the amount of growth planned for the area is limited by the station’s proximity to the Mineta San Jose Airport and its flight paths. Can San Jose get more space near the station for jobs and housing? Preliminary analysis by SPUR and SOM says yes.