San Francisco

Transit + Design Workshops

1:30 p.m. | Wednesday, July 25, 2018

SPUR’s annual Transit + Design Workshops provide a space to learn about the research and design tools that help create a great experience for transit users. Come interact with talented designers around this year’s theme — “Mind the Gaps” — and celebrate transit design successes happening around the region and around the world. Generously sponsored by TransitCenter.

Workshops include:

Meet Your Customer: How to Create Value for Riders
Business Models Inc. 
When you leave the customer out of the equation you make it harder for yourself and your idea to flourish. In this workshop, we’ll dive into a tool that will help you to really understand your customers: the Value Proposition Canvas. Additionally, we will discuss case studies, including OakDOT’s newest program to encourage non-auto trips to the downtown, to see how others have successfully bridged the gap between themselves and their customers.

Human-Centered Community Engagement
Every agency needs to connect with key audiences and stakeholders to be effective. The practice of community engagement is well established, but what does it look like to apply an iterative, human-centered approach to your outreach efforts? Join CivicMakers as they share tools and techniques for meeting stakeholders where they're at and gathering crucial input for designing services that work for all residents.

Designing Streets for the Modern, Multimodal City
Streets are quickly becoming the battleground of cities' attention and a reflection of their priorities. What if you could understand, analyze, and redesign a street in a few minutes? VTA and Remix are partnering in the co-creation of a brand-new, web-based product for the future of street design: Remix Streets. In this hands-on, collaborative workshop, we'll sketch out several ideas through a real world design charrette in Santa Clara County, while simultaneously test-driving the product and sharing feedback.

Ideation to Prototyping in 60 minutes
+ Mayor's Office of Civic Innovation
SFMTA Office of Innovation 
How might we increase the number of San Franciscans sharing rides? In this workshop, you'll learn how to create a low-fidelity prototype and why even the most basic of prototypes are valuable.

User Interviews: A Deeper Dive
HCD Coach
UX by Lisa
SFMTA Office of Innovation
Everyone is talking about human centered design, but how do you get started? The first step is learning about the people who use your service. In this learn-by-doing session, you'll dive into the tactical side of user interviews. You'll get your feet wet doing real research and leave with a good sense of how to incorporate user research into your work.


SPUR Urban Center
654 Mission Street
San Francisco, CA 94105-4015
Phone: 415.781.8726


free for SPUR members
$10 for non-members

Pre-registration includes entry to Transit + Design: Mind the Gaps

Refund Policy

Individual ticket purchases. If you request a refund between 2 and 10 business days prior to the event, SPUR can issue a 25 percent refund. Requests for refunds received less than 2 days prior to an event cannot be accommodated.

Sponsorship payments will not be refunded, as sponsorship benefits take effect immediately and are on-going through the date of the event.


Auxiliary Services

If, in order to participate in a SPUR event, you need auxiliary aids or services for a disability (e.g., qualified interpreter, qualified reader, written materials, taped texts) please submit your request five business days before the event to or 415-781-8726 x132. SPUR will work with you in identifying effective auxiliary aids or services that it can provide. If you need to cancel your request, please notify SPUR at least two business days before the event.

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