Blog » economic development
- April 24, 2012
SF Works to Reform Its Business Tax
By Corey Marshall, Good Government Policy DirectorFor the last decade, businesses in San Francisco have been adamant that the city’s payroll tax is holding back job growth. First, companies must pay the tax when they reach $250,000 in payroll, which discourages new hiring. Second, they must pay it when employees exercise their stock options — a strong incentive for any company considering an IPO to leave the city. SPUR, along with much of the business community, has argued that we should restructure the city’s tax system to remove these disincentives to hiring. Following payroll tax exemptions in 2011 for stock compensation and for businesses locating in the Mid-Market neighborhood, the call for payroll tax reform has sounded again. The city is finally responding, but will this effort lead to real reform?
City Controller Ben Rosenfield and Chief Economist Ted Egan have for the last three months been hard at work designing a replacement for San Francisco’s payroll tax. That tax is currently 1.5 percent of total payroll for every company with at least $250,000 in payroll. This means most businesses pay nothing, because they're too small to qualify. The city has also had difficulty collecting from entities that don’t clearly have “payroll,” including some partnerships, sole proprietors and financial vehicles. As a result, only 7,500 of the city’s 80,000 registered businesses pay the tax. One of the goals of the reform effort is to reduce rates on growing companies by asking all companies to pay something.
San Francisco is the only city in California to levy a tax on payroll; most other cities have some form of gross receipts tax. For all of the complaints about the city’s payroll tax, though, at least it’s simple.
Rosenfield and Egan have developed alternatives and conducted dozens of industry workshops to explore their implications. All proposals at this stage are designed to be revenue neutral (meaning they would create the same amount of revenue as the current payroll tax), but they would broaden the base of payers. In other words, the city isn’t looking for more money, but it is trying to increase the percentage of businesses that contribute.
To make the San Francisco ballot in November, proposed measures must be submitted to the Board of Supervisors by the first week in June. As of this writing, the controller’s office is on schedule to send a final proposal to the mayor and board president by the first week in May. There are currently two distinct proposals: a new gross receipts tax and a revised payroll tax. Below we summarize the main features of each. (You can also download the latest presentation from the controller’s office.)
Option 1: Gross Receipts Tax
Gross receipts taxes are based on a company’s total earnings, as opposed to a percentage of a company’s payroll. Most major cities in California have a gross receipts tax, and no other cities have a payroll tax.
· Uses industry-based rate schedules. Separates the business tax base into six groups, based on industry sectors. This structure mirrors that used in many other California cities but simplifies the structure with fewer schedules.
· Sets progressive rates. Transitions tax rates to a structure in which rates increase as earnings increase. Companies pay a higher rate as they earn more. Conversely, companies pay a lower rate if they earn less.
· Sets marginal rates. Creates tiers of rates that apply only to the range of gross receipts, rather than the entire amount of gross receipts, similar to personal income taxes. For example, a company in schedule 1 would pay 0.1 percent tax on gross receipts from $1 million to $2.5 million and 0.2 percent on all gross receipts from $2.5 million to $25 million.
· Broadens the tax base. Increases the number of businesses paying the payroll tax to 33,500 from only 7,500 in 2010.
Option 2: Revised Payroll Tax
The revised payroll tax proposal retains the current business tax structure but lowers rates in all categories and significantly increases the cost of business licenses.
· Increases business license fees. Retains payroll tax but increases business license fees at all levels. In the current system these fees range from $25 to $500 based on payroll. New rates would range from $150 to $10,000.
· Lowers overall payroll tax rates. As a result of higher license fees and a greater number of payers, payroll tax rates would actually be reduced at all levels. Rates would progressively increase with payroll but top out at 1.2 percent for those with the biggest payrolls.
· Uses progressive rates.Transitions the current 1.5 percent tax rate to a structure in which companies pay a higher rate as they earn more. Conversely, companies pay a lower rate if they earn less.
· Creates special real estate license fees. New rates would be assigned by type of facility. Residential buildings of more than four units would pay per unit, commercial real estate would pay per square foot of space, and commercial parking with more than 100 spaces would pay a flat rate per facility.
· Creates incentives for new businesses. Includes a one-year payroll tax holiday for all new businesses.
· Encourages growing businesses. Multi-year stock option smoothing and a $100,000 annual deduction for all businesses could help businesses grow and thrive.
· Broadens the tax base. Increases the number of businesses paying the payroll tax to 33,000 payers from 7,500.
All of this begs a very important question: What is the best way to transition a tax system that generates $400 million per year? Very carefully. The city is considering a multi-year transition that phases in the new structure in a way that ensures that the city doesn’t lose revenue — or collect too much. Details are not yet finalized, but it could look something like this:
Year
Business Tax Phasing Plan
Old Payroll Tax Rate
New Tax Rate
1
90%
10%
2
80%
20%
3
70%
30%
4
60%
40%
5
50%
50%
Of course, there is always a third option: do nothing. It is still unclear whether a consensus will be achieved in support of a new structure.
Further complicating the process are separate proposals from the Board of Supervisors, including a small business payroll tax exemption introduced by supervisors David Campos and Mark Farrell, and a persistent push to generate new revenues from Supervisor John Avalos and others.
Depending on which path the eventual tax reform proposal takes on its way to the ballot, there are a number of possible outcomes. The mayor could simply choose to put a payroll tax reform package on the ballot by his own signature, in which case the board would have no influence over the content. But what happens if a proposal is carried by the board? Will there be adjustments to specific rate categories? Integration of one or more proposals from the Board of Supervisors? Perhaps even a proposal that generates additional revenue? Of course the more layers of complexity, the lower the chance that the proposal will make it to the ballot.
SPUR has mixed feelings about these proposals. We do not want to drive away firms headquartered in San Francisco, which is a real risk of the gross receipts option. On the other hand, we believe the payroll tax is probably worse. Our hope is that the city can fine-tune the gross receipts option so that it succeeds in building the tax base while keeping San Francisco a viable location for many different kinds of firms.
- March 15, 2012
Salesforce Exits Mission Bay: What It Means for SF
By Jennifer Warburg and Egon Terplan
On February 28, Salesforce announced its was suspending plans to build a 2-million-square-foot campus on the 14 acres it had acquired in San Francisco’s Mission Bay. Citing that it has grown faster than expected, the company will instead lease existing space two miles north, near Market Street in San Francisco’s Central Business District.
While the change of plans is certainly a temporary blow to Mission Bay, it can also be viewed as a reaffirmation of the importance of downtown San Francisco as a premier business location. In January, Salesforce signed an 18-year lease for 400,000 square feet at 50 Fremont Street. CEO Mark Beniof has publicly projected that in the next few years the company will add more than 2,000 additional employees in the city.
Salesforce could have abandoned both Mission Bay and San Francisco by moving outside of the city. Yet by choosing to remain and grow in downtown San Francisco, the company is selecting the most accessible location in the region — and the one with the lowest rates of driving. In addition to the environmental benefits of low-carbon commutes, this move is also a big win for the strategy of dense, urban economic growth that we call for in the recent SPUR report The Urban Future of Work.
Interestingly, the company’s decision to locate downtown may only hasten the day when the city and region will need to make some important transit investments. We wrote about the issue of downtown San Francisco’s transit and zoning constraints in our major report on downtown San Francisco. See also SPUR’s video about the need for additional East Bay–SF transit connectivity.
SPUR has long been a vocal advocate for job growth in transit-oriented downtowns. We hope that the prospect of an increasing number of fast-growing tech companies taking space in downtown San Francisco, combined with the city’s support for job growth, may help developers overcome some of the regulatory and financial barriers to adding new office space downtown.
For their part, Mission Bay boosters have insisted that the 14-acre parcel in the heart of the “innovation corridor” will surely be developed, if not by Salesforce then by another company eager to locate in the burgeoning biotech hub. And though the scrapping of the campus is a blow to all who were excited by the inspirational Legoretta + Legoretta design — including the 100+ attendees who turned out for a SPUR forum on the Salesforce campus design plans— the soaring purple columns, orange adobe walls and stepped public plazas of the proposed project may still have an impact yet. Even unbuilt concepts leave a mark on the landscape by pushing the envelope of what we imagine and accept as possible. As John King noted in the Chronicle, “Even when they don’t pan out, well-publicized designs that defy the conventional grain can...shift the public expectation of how things should be.”
Tags: economic development - January 24, 2012
Life After Redevelopment
by Gabriel Metcalf, Executive Director
Redevelopment as we’ve known it really is dead in California. On December 20, the California Supreme Court upheld the legislature’s elimination of redevelopment agencies — and struck down the option for the agencies to pay back a portion of their funding to continue to exist.
This outcome represents the worst-case scenario for supporters of redevelopment. I for one was surprised, having spent all of 2011 working with various coalitions to reform, rather than eliminate, redevelopment. SPUR Board members like Elizabeth Seifel and Fred Blackwell worked tirelessly throughout the last year to avoid this outcome.
As of this writing, some people hope that the state legislature will come up with a new bill that brings redevelopment — or parts of it — back to life. The Supreme Court ruling is clearly more draconian in its result than what the legislature intended. However, new legislation seems unlikely as cities are all winding down their redevelopment agencies, and other government entities are getting ready to feast on the remains of redevelopment. Each redevelopment agency must prepare a list of its “enforceable obligations” — things that still need to be paid for by redevelopment funds before funds flow to other government entities. And each city needs to figure out how to do what has been traditionally been done with redevelopment funds.
What does this surprising turn of events mean for the urbanist agenda in California?
The mixed history of redevelopment
To begin with, we need to acknowledge that redevelopment probably did more harm than good over its long life. Starting in the 1920s, progressive planners in America dreamed of tearing down “slum housing” and replacing it with new, modern public housing. In 1937 the Wagner Housing Act launched both public housing and urban renewal in America, linking the two with the requirement that, for every unit of new public housing created, a unit of “substandard” housing would be removed.
California adopted enabling legislation for urban renewal in 1945. The sins of this phase of redevelopment have been widely documented. The planning establishment, including SPUR (then the San Francisco Planning and Housing Association, and later the Planning and Urban Renewal Association), supported urban renewal in a misguided attempt to stem population and job flight from the inner city. In 1947, SPUR published its report “Blight and Taxes,” urging San Francisco to get to work on its program to reinvest in depressed neighborhoods as a way to shore up the shrinking tax base of the city.
San Francisco’s most important African-American neighborhood, the Fillmore, was bulldozed, as were the South of Market area’s single-room occupancy hotels. The post-war “pro-growth machine” — a coalition of labor, business, developers and planners — worked together to build new neighborhoods according to the design fads of the day, with little regard for the people who lived there. The result was displacement on a massive scale and the creation of places that, today, no one loves.
I’m willing to argue that the damage done by this generation of modernist planners outweighs any positive redevelopment outcomes that came later. But the ironic truth is that, for the past 30 years, redevelopment has become one of the leading tools for social justice and equity in planning. It’s the single most important source of funding for affordable housing and a primary tool for economic development. Moreover, the sins of early redevelopment catalyzed a generation. Community-based movements managed to stop slum clearance, urban freeways and many other mistakes of modernist planning. By the late 1970s the values of the planning profession had undergone a profound shift to emphasize walkability, historic preservation, mixing of uses and the virtues of a traditional, fine-grained property-ownership fabric. The age of wholesale change was over. The age of careful interventions — or no interventions at all — had emerged.
Redevelopment in its early days channeled federal dollars to local projects. But by the 1970s, federal money was mostly gone, and what remained was the powerfully creative tool called tax-increment financing. When a redevelopment area is formed, the original assessed value of all properties within the project area is established. Improvements are planned, and a new assessment is made of the higher land value that the improvements are expected to generate. The difference between the property taxes on these two assessed values is the “increment” of tax increase, which is transferred to the redevelopment agency for up to 45 years after the plan is approved.
Redevelopment has been used for many different types of projects across the state of California, from clear winners like Mission Bay to clear losers like subsidizing golf courses. In cities like San Jose, redevelopment removed key parts of the downtown fabric and left parking lots. Once a new generation came into power, the San Jose Redevelopment Agency spent several decades trying to create a new downtown core that would become a pedestrian-oriented center for Silicon Valley. Now the city is making good progress on how it will continue to fund new projects. Defenders of redevelopment need to acknowledge that many investments by redevelopment agencies simply did not work — from either the perspective of stimulating economic growth or of making successful urban neighborhoods. On the other hand, critics have to admit that many other projects done by redevelopment agencies did work.
But one thing is clear: Redevelopment became the go-to tool for many mayors and city councils up and down the state, with more than 400 redevelopment agencies forming in California. Redevelopment project areas comprise fully 12 percent of the assessed value of the state. In many cases a lot of money was spent with little result. All of this helps explain why Governor Jerry Brown decided to go after the agencies despite his own successful use of the redevelopment tools when he was mayor of Oakland.
What is so difficult in trying to think about city-making in the post-redevelopment era is that redevelopment was used for so many different purposes. As we try to think through how we will solve urban problems using new tools, we will need to devise somewhat distinct solutions for each of the things that we formerly relied on redevelopment to do. Let’s take a look at each of them:
Affordable housing
Over the past 20 years, redevelopment has provided the most consistent source of funding for affordable housing in San Francisco and the State of California. Last year, redevelopment provided more than $1 billion in annual funding statewide. State law requires redevelopment agencies to spend 20 percent of the tax increment they collect on affordable housing. In some project areas, San Francisco decided to spend 50 percent of net tax increment on affordable housing. For the affordable housing movement, the death of redevelopment is a catastrophe. But in theory the question of what to do in a post-redevelopment world is not complicated: We need to come up with other sources of funding for affordable housing.
As a combined city and county, San Francisco was able to keep 80 to 90 percent of the local property tax in redevelopment areas; now, without redevelopment San Francisco will be able to capture about 65 percent of the incremental property tax. The city can continue to spend money on affordable housing if it so chooses. But for other cities, the death of redevelopment means a far bigger cut. Most housing advocates are hoping for a new statewide source of funding to make up at least some of the reduction.
Infrastructure and public amenities
Tax-increment financing was used to build infrastructure: streets, roads, sewer lines and all the other basics. It was also used to build public amenities like parks, museums and streetscape improvements: Yerba Buena Gardens, the Tech Museum in San Jose, the new park along Mission Creek and countless other examples. This would then attract private investment to come into a blighted area. When property values would rise as a result of the infrastructure investment, the redevelopment agency would pay back the initial cost of the infrastructure with the tax increment it received.
It’s impossible to imagine private development creating a public amenity like Yerba Buena Gardens without the tool of redevelopment.
The governor, a year ago, said that the elimination of redevelopment would be accompanied by new tools that would make it easier to pay for infrastructure, such as lowering the threshold to issue bonds requiring voter approval to 55 percent. As of yet, we have seen no move in this direction. Moreover, voters do not typically agree to tax themselves to pay for boring, uncharismatic things like basic infrastructure.
It seems that, no matter how you look at it, the elimination of redevelopment is going to result in a reduced investment in infrastructure. Increased reliance on voter-approved bonds might be part of the solution. At a local level, cities can establish set-asides to pay for infrastructure or infrastructure maintenance, as SPUR has recommended.
Perhaps the most important answer will be increased use of Mello Roos Community Facility Districts (CFDs) and Infrastructure Finance Districts (IFDs). These are the two remaining primary tools that California law provides local governments to issue bonds to pay for up-front infrastructure.
There are some important differences: CFDs generate a revenue stream for bonds by adding a 20- to 40-year assessment on top of existing property taxes. Accordingly, they impose a new and direct financial burden on the property owner, so they have a tough political hurdle.
IFDs don’t increase property tax assessments, but instead divert a portion of the future new property tax generated above a base year (the so-called “increment”) for 30 years to provide a revenue stream for bonds, similar to classical redevelopment tax increment financing. Private property owners in theory should not object to the creation of an IFD if they understand that it won’t affect their bottom line — and, better yet, can help pay for public infrastructure investment in their neighborhood. However, IFD law typically limits the portion of increment available for bonding to between 10 to 20 cents per dollar, severely limiting its use beyond the City and County of San Francisco (where approximately 60 cents per dollar would be available).
Both CFDs and IFDs require a two-thirds approval of the voters and/or property owners that will be included in the district. (If 12 or more registered voters live within the boundaries of a proposed CFD or IFD, the law requires an election.) As a practical matter, this means that they only work for large single-ownership parcels (like former rail yards or military bases) with limited housing, and not for complex mixed-use urban neighborhoods with a multitude of property owners.
Redevelopment granted the democratic process enormous power over private property owners: Locally elected legislative bodies could vote to put properties into redevelopment areas without property-owner approval so long as the district as a whole met the legal definition of blight. Without redevelopment, there can only be infrastructure financing where the property owners consent by a two-thirds majority (or, again, by two-thirds of the registered voters if 12 or more registered voters reside in the district). Will this create an incentive for property owners to free load off of the investments made by other property owners or by the public? While locally elected legislative bodies may not always act wisely in how they apply their power over private landowners, nevertheless, the current shift of power away from the democratic process and toward private owners is striking.
Several modest reforms to IFD law could help a lot, most notably allowing local legislatures to form new IFDs without a vote of property owners and tolling the life of the district until debit is actually issued. Currently, it’s not even legal to create IFDs in places that were former redevelopment areas! Will this be changed? It’s too soon to tell.
Economic development
Another area that defenders of redevelopment worry about is economic development. Given how shaky the discipline of local economic development is, I think this is an area where it is particularly difficult to evaluate the success of redevelopment.
The basic theory of local economic development is that localities need to produce traded goods and services in order to survive. What this means in practice is, generally, three approaches:
1. Reward businesses to come, stay or grow. There are many variants on this, some sophisticated, some not.
2. Enhance labor productivity through education or immigration.
3. Improve the physical or social environment in ways that are conducive to growth. This is where city boosters, chambers of commerce, advocates like SPUR and, yes, redevelopment agencies, have often focused their work.
Yes, it probably worked, and we have clear-cut successes like Mission Bay, but on the whole, it’s hard to tell if the net effect of redevelopment was an increase in jobs in California or just a shifting of jobs from one location to another.
In some cases, shifting the location of economic activity was, and is, precisely the goal. That’s why the original purpose of redevelopment was to remediate blighted areas. It may not increase total tax receipts to state government, but it very much does improve the well being of the state if we direct economic activity into depressed areas where it would otherwise not go.
Even without redevelopment, economic development will still be practiced by cities in California. We will use whatever tools we can, from business attraction and marketing (like SF Travel and the SF Center for Economic Development) to convening industry clusters (like SFMade or BayBio) to all the things we do to try to boost the skills and attractiveness of our workforce and our city.
Redevelopment provided some of the most powerful tools, especially where economic development and land-use change needed to go together. But the field of economic development has other tools as well.
The core of redevelopment
When redevelopment worked, it solved an enormous collective action problem: It got multiple property owners in a blighted area to simultaneously invest and benefit from each other’s investments. Rarely is one private sector actor big enough to assemble multiple parcels, and then finance and build major infrastructure and amenities that can also then re-capture its positive externalities. As redevelopment got more sophisticated, and combined these basic powers with affordable housing and other economic development strategies, it became a powerful tool.
It’s going to be harder to do now. The best redevelopment agencies became centers of entrepreneurial energy within local government: They had a culture of implementation and experimentation in contrast to the traditional planning culture of regulation. All of this could be lost now.
In some ways, what is most irreplaceable is the invaluable role that tax-increment finance plays in recapturing the real estate value generated by upfront public investments. I would argue that perhaps the core of modern redevelopment — as opposed to the bad old days of urban renewal — is the use of tax-increment financing: borrowing against future increases in land value to pay for things that will increase land value.
Taxing back some of the increase in land values to pay for neighborhood improvements meets all of the tests of being a good funding source: It is efficient, it does not discourage economic investment and it is fair.
In a state that has destroyed so much of its system of taxation, we have just witnessed the destruction of one more part. It was not working perfectly. It needed reform. It needed to be used less often. But all of those problems could have been solved.
It’s time to think big about what comes next. We need a new model of urban redevelopment for the 21st century. There will not be one answer, but there should be lots of good answers, matched to the right locations. We will be working hard at SPUR, with people from around the state, to come up with strategies for all of the things we used redevelopment for: affordable housing, infrastructure financing, economic development and everything else. We’re looking forward to figuring out the next chapter, hopefully informed by what worked, and what didn’t, during the previous one.
- December 15, 2011
Should We Change the Structure of the Bay Area’s Regional Government?
By Egon Terplan, Regional Planning Director
This is a time of significant flux in the Bay Area’s regional planning landscape.
First, there is a serious proposal in the California State Legislature to change the way the Metropolitan Transportation Commission (MTC) is governed. MTC is the main funder of transportation in the Bay Area. The proposal, Assembly Bill 57, would add seats on this commission for the cities of San Jose and Oakland. It would be the first change to the allocation of seats on the MTC since it was formed in 1970.
At the same time, the MTC and the Association of Bay Area Governments (ABAG) are leading the Bay Area’s implementation of Senate Bill 375, which mandated that every region in California come up with a plan to reduce greenhouse gas emissions by changing land uses to reduce driving.
Finally, as the Bay Area continues to face slow job growth, there is increasing talk about whether the MTC, ABAG and other regional agencies can play a stronger supportive role in economic development.
In early December, SPUR was asked to testify at both a state senate hearing and at the Bay Area’s Joint Policy Committee, which represents the four regional government agencies: the MTC, ABAG, the Bay Conservation and Development Commission (BCDC) and the Bay Area Air Quality Management District (BAAQMD). We answered questions about how economic development happens, the role of regional agencies in fostering it and the challenges specific to the Bay Area. Here’s a recap:
How does economic development take place?
We started by describing some basic theory about local economic development policy. It’s important to keep in mind that local and regional policy tools to affect the economy are in some ways very limited. Many “fundamentals” of the economy — such as how expensive your currency is, the cost of credit, the structure of patent law and the number of immigrants who are allowed to move into a region — are beyond the control of local or regional government. And of course, the vast majority of economic decisions take place in interactions between firms and consumers, and these can only be indirectly influenced by policy of any kind. But keeping the limits of economic development policy in perspective, there are still some important steps that we should take:
Our first task is to produce an analytic description of what drives our economy (what we export, how competitive our industries are).
Second, we need to understand what local and regional factors shape this competitiveness. This includes our systems of education finance, infrastructure and local policy, as well as our general quality of life.
Third, we bring leaders in business, government, and higher education together to shape a forward-looking economic strategy. This process cannot be entirely led by the public sector, but it must have strong government support and backing.
SPUR argued that it is not appropriate for the Joint Policy Committee to be the lead entity in producing a regional economic strategy. The best economic development efforts bring firms, government agencies, educational institutions and other stakeholders together to shape a strategy. We suggested that the Bay Area should move toward the creation of something like a regional economic development commission with both public and private leadership, whose role is to produce, manage and continually update a regional economic strategy.
What are the Bay Area’s key regional planning and economic challenges?
The region faces three daunting challenges that affect both economic competitiveness and environmental sustainability:
1. Slow job growth
2. Increasing job sprawl and declining density of employment
3. High reliance on car commuting
SPUR thinks that the future requires a change in how we go about regional planning and economic development.
Our competitors — urban areas around the world such as Shanghai, Seoul, Hong Kong and Singapore —differ from the Bay Area in two important ways. First, these other metropolitan areas are better coordinated regionally. They have forward-thinking economic development strategies and local and regional government structures that foster collaboration, prioritization and investment. Second, they have high employment density. That is, many of their workers are in dense settings where they can share ideas and collaborate. Sure, those places still envy the Silicon Valley idea-generation machine, which continually spins out successful companies. But our key advantages (education, research, infrastructure) are increasingly threatened. In the past, the economic benefits of agglomeration (dense groupings of complementary companies, suppliers and industries) did not require urbanism or urban places. In the future it will.
Given this, we think future Bay Area competitiveness will require locating more jobs in denser urban centers — places like downtown Palo Alto, Berkeley, San Jose, Oakland and San Francisco — as well as increasing the density in suburban job locations such as office parks and corporate campuses. In fact, SPUR will be releasing a major study on these ideas in January 2012.
What is the role of regional agencies in fostering economic development?
We argued that there are two key roles for the regional agencies.
First, they should take seriously the question of job location and distribution, what we’ve often called “job sprawl.” This means enacting some of the following policy changes:
- Pursuing tools to make dense and densifying job centers more attractive financially (e.g. changes to tax policy or air quality rules for indirect emissions)
- Changing the region’s transit expansion and transit-oriented development policy to reward or require jobs near transit (current rules only require planning for housing near transit)
- Pricing on highways in order to raise needed funds for new infrastructure (current plans for road pricing do not raise any additional revenue for transit)
- Block grants focused on transit-served dense places (this is a live proposal at ABAG and MTC)
Second, they should look more closely at the economic impact of their plans, policies and programs. In short, MTC and other regional agencies ought to consider how their investments and policies will affect local and regional economic growth. For our purposes, this is broader than simply assessing how a decision might affect the regulatory environment for firms.
How does this all relate to regional governance and the distribution of seats on the MTC?
The question of regional governance is related to how the Bay Area can best improve its economic competitiveness. SPUR has been looking at this question specifically around the current allocation of seats on the Metropolitan Transportation Commission. Assembly Bill 57 would increase the total number of MTC commissioners from 19 to 21 and the number of county seats from 14 to 16 (three each for Santa Clara and Alameda, two each for San Francisco, San Mateo and Contra Costa, and one each for Marin, Napa, Sonoma and Solano).
Objectively, there are legitimate reasons to change MTC’s allocation of seats. A lot has changed since MTC was formed in 1970.

Santa Clara County today has 25 percent of the region’s jobs and people but only 14 percent of the seats (two of 14 seats allocated by county). Alameda has more than 20 percent of jobs and people but only two seats. San Francisco has two seats, 12 percent of the people and 17 percent of the jobs. When looking at representation for our three biggest cities, there is even greater underrepresentation today: San Franciso, San Jose and Oakland only have two seats among them (i.e. San Francisco’s) yet combined they have 35 percent of the population and 30 percent of the jobs. In short, the current allocation of seats does not fairly distribute power among the counties or cities.
The proposal outlined in the State Assembly Bill 57 calls for adding an additional seat for San Jose and another for Oakland. That would change the allocation of seats and make a slightly more even distribution.

Yet, we also question whether or not changing the allocation of seats will lead to dramatically different results. Few votes at MTC are close, and even fewer are won or lost by one vote. Some have noted that both Alameda and Santa Clara counties have had a third seat over the years (as the seat representing ABAG).
Ultimately, what matters most for MTC and the region is the perception of fairness and the ongoing willingness of leaders in the various cities and counties to collaborate. Santa Clara sees the mismatch in seats and thinks this harms the legitimacy of MTC. San Francisco and other areas have their own critiques and grievances about aging transit systems and other investment needs they do not think get sufficient attention. But to bring it back to economic development, what we should mostly focus on in how San Jose, Oakland and San Francisco can collaborate on the big needs of the day:
- Getting high speed rail built
- Putting transit systems on stronger financial ground and better connecting them to each other
- Locating more employment in dense urban settings
We have no choice but to work on these and other challenges — no matter how the MTC seats are allocated. What we must avoid is letting the current disagreements over MTC seats affect our ability to collaborate. There is too much at stake.
- October 26, 2011
To Fix Central Market, Start With a Strategy
By Sarah Karlinsky, Deputy Director
Question: What’s the best way to revitalize Central Market?
Answer: There isn’t one way, but many — and they all need to be coordinated with one another.
While this sounds like an answer that Yoda might offer, we hope that the folks at the Office of Economic and Workforce Development (OWED) don’t have to rely on the Force alone to help finalize the Central Market Economic Strategy. The objectives of the strategy include creating an arts district, improving public safety, reducing vacancies, encouraging development and improving the public realm. All of these are good ideas — and all will need substantial political support in order to be realized.
The city is well positioned to build on its work in the Central Market District. The passage of the neighborhood’s payroll tax exemption is bringing in big employers like Twitter. Meanwhile several city departments (including Planning, the Department of Public Works and the Municipal Transportation Agency) are in the process of contemplating some major changes for Market Street itself as part of the Better Market Street Plan. All of these positive changes could help form the basis for real improvements in the district.
The Central Market Economic Strategy seeks to build on this work. In doing so, the city will need to find ways of dealing with challenges that have bedeviled planners for decades, such as high storefront-vacancy rates along Market Street. How can the city, given the current fiscal climate, attract and retain businesses in the area? Are there ways of incentivizing temporary uses to enliven the area? How can we get arts uses to thrive?
SPUR is in the process of developing its own position on the latest draft of the Central Market Economic Strategy. We urge you to do the same.
Read the draft plan at centralmarketpartnership.org >>
Tell the city what improvements you want to see for Central Market >>
- April 8, 2011
Behind the Scenes at SFO's New Terminal 2
By Jordan SalingerAfter lying dormant for a decade, San Francisco International Airport's Terminal 2 will be re-opening this month. Last week, 45 SPUR members had the unique opportunity to tour the final stages of construction on the $383 million renovation project. The 640,000 square foot building has 14 gates and will serve 5.5 million visitors per year. American Airlines, a tenant of the original terminal when it opened in 1954, will be joined by Virgin Airlines in this revamped space. Here are a few highlights that stood out during the tour:Technology
- Free wi-fi will be available throughout the terminal.
- Flat-panel screens display arrival/departure information, a "visual paging" system, and informative notes, such as nearby pet-waste facilities and medic stations.
Photo by Noah ChristmanDesign
- According to project manager Ray Quesada, the space has been designed to create a "club" like atmosphere. Travelers familiar with Virgin America's cabins will immediately recognize the design concept. Note the Arne Jacobsen Egg Chairs.
Photo by Jordan Salinger- The check-in area was designed to feel like a boutique hotel, with stylish faux-wood paneling and a variety of contemporary furniture.
- Plenty of light, large windows and high ceilings. The ceilings were built as tall as possible without interfering with the sight lines of the control tower.
Green Features- The HVAC system is built into the walls, as opposed to the ceiling, to reduce the distance the ventilated air must travel.
- Significant re-use of materials from the previous structure.
- T2's sustainability efforts are slated for a LEED Gold rating.
Art
- Air Over Under by Seattle-based architect Norie Sato: two large pieces on the exterior of the building near the curbside drop-off area.Their surfaces appear pixelated when standing nearby, but bird wing and plane wing images appear from a distance.
Photo by Noah Christman- Butterfly Wall by San Francisco artist Charles Sowers: A interactive kinetic sculpture operated by hand cranks and electronic motors.

- Every Beating Second by Janet Echelman: a sculpture of twine and braided fibers. While it was not yet installed at the time of our tour, a mechanized air flow system has been designed to add movement to the piece.

- Topograph by Kendall Buster: an elevated sculpture near the check-in counters made of steel tubing and cloth and inspired by topographical maps.
Photo by Noah ChristmanTo get your own look at the new terminal, make your way to SFO between 12 and 5 p.m. tomorrow, April 9, for T2's grand opening celebration.
- April 4, 2011
SPUR to SF Supervisors: Don't Let the Next Google Get Away
BY GABRIEL METCALF AND JENNIFER WARBURGWhile the Bay Area is still climbing out of the great recession, we’re simultaneously experiencing the makings of a second dot-com boom. The Chronicle reports that tech jobs have climbed near to their year 2000 peak of 34,116. Silicon Valley is hiring again. And so is San Francisco. Between Twitter, Zynga, Yelp, Salesforce and others in social media, gaming and cloud computing, a growing sector of the economy is based right here in the city.
We can’t predict in advance which companies will succeed: Google launched during the last boom, but so did Webvan, whose only traces today are the eponymous cup holders at AT&T Park. Nevertheless, it’s encouraging for all of us who promote economic development to see this kind of growth and investment in a niche well-suited to our city.
The question is, will San Francisco be able to retain the successful companies as they grow and begin to employ significant numbers of people?
Right now, the answer is a frustrating no for one very clear reason. Our payroll tax.
San Francisco has a relatively unique business tax that requires companies with payrolls over $250,000 to pay the city the equivalent of 1.5 percent of total employee compensation. SPUR has argued for years that we should restructure the city’s tax system to remove this disincentive to hiring, replacing the payroll tax with either a gross receipts tax or, better yet, a tax on behavior we want to discourage, like pollution. In the last decade, SPUR has served on several major revenue panels that tried to eliminate the payroll tax, only to founder on the problem of political opposition to the alternative taxes.
Recently, we’ve come to understand a particularly harmful dimension of the existing payroll tax: its levy on stock options.
San Francisco is the only city in California that charges a payroll tax, and it may be the only city in the country that extends this tax to stock options. Thanks to Sarah Lacy of Tech Crunch, who broke the story, a new report from San Francisco’s chief economist and some excellent reporting by the Bay Guardian, the particular problem of taxing stock options has become clear. San Francisco forces companies to pay the payroll tax when employees exercise their stock options — a strong incentive for a company considering an IPO to get out of the city.
This is a particular problem for fast-growing tech companies, a sector that has shown notable promise for the city. The levy has generated a flurry of discussion and concern from pre-IPO companies who stand to lose millions of dollars if they stay in San Francisco.
The last time the city leadership did something about the payroll tax, it was a measure targeted to draw biotech firms into the city. In 2004 San Francisco adopted a biotech tax credit as part of a coordinated strategy that included building Mission Bay; locating a new UCSF campus there; zoning for biotech space; and attracting the California Institute for Regenerative Medicine to San Francisco. The tax credit exempted the companies from the 1.5 percent pay roll tax for 7.5 years — and it’s clear that, as part of a broader economic-development strategy, it had a huge impact. The number of biotech companies locating jobs in the city has gone from two to 74.
The biotech tax credit involved targeting a specific industry; this year the city proposed targeting a specific geography with the Mid-Market tax credit put forward by Supervisor Chiu. SPUR has been very supportive of this measure. While we retain skepticism about the effectiveness of tax breaks in general, there is a strong policy rationale for trying out such a strategy in Mid-Market, a stretch of blocks that has resisted attempts at economic revival for decades.
Spurring the conversation this time is Twitter’s possible move to Brisbane. For SPUR, the issue isn’t retaining the social-media giant — although it would be a significant win for the city. It’s never a good idea to engineer tax breaks for individual firms. But an incentive for any company to create jobs in struggling Mid-Market is an idea with strong policy merits.
The conversation that started with Mid-Market and attempts to keep Twitter in San Francisco has now expanded to encompass strategic thinking about the wider tech community. We have a pivotal opportunity to keep a piece of this industry in the city instead of watching all of it move to the suburbs. Right now Twitter, Zynga and Yelp are making decisions about whether to stay in San Francisco. But we need to fix the tax structure for all the firms we don’t know about yet.
The good news is, there’s a lot of interest across the political spectrum in dealing with the problem:
• Last week, Supervisor Mirkarimi introduced legislation to exempt all companies in San Francisco from paying payroll tax on stock options for two years.
• Supervisor Farrell, who has worked in venture capital and knows this issue well from the private-sector side, is working on a permanent way to take stock options out of the payroll tax.
• Supervisor Chiu is rumored to be getting ready to take another run at getting rid of the payroll tax entirely and replace it with other revenue sources.
For the most part, these ideas are not in conflict. In fact, we may need all of them. We need to do some more intense geographic targeting of incentives for Mid-Market. We need to give immediate assurances to tech firms who will otherwise need to leave the city in the next few months. And we need to revise our tax code for the long haul to not tax stock-based compensation.
Keep in mind that if we do all of this, the city will still come out ahead fiscally. We will have more jobs, and firms in all parts of the city except Mid-Market will still be paying payroll tax on the salaries of their employees.
City supervisors will vote on the Mid-Market payroll tax tomorrow, April 5. To them, SPUR says: vote yes. But don’t stop there. Move quickly to restructure the tax code so that we can retain more of the tech firms that have taken root in San Francisco.
If we get this right, we will be able to get out of the murky business of “tax breaks” for specific firms or locations. What we will have instead is a tax structure that makes it possible for dynamic firms to add jobs in the city while funding local government in a way that supports high levels of public service.
While most of the country is scrambling to identify a future economic base, San Francisco has the good fortune to host a whole ecosystem of dynamic, cutting-edge companies that are a good fit for the quirky progressivism and creativity of this place. If we get barriers out of the way and make it possible for fast-growing tech companies to stay, we may find a way to put people to work and fund public services at the same time.
- March 30, 2011
Bay Area Work Trends Lead to Increased Density
BY ED PARILLON
Co-working studio [Photo by flickr user ahopsi]
According to a piece in Sunday’s Chronicle, tech employment in San Francisco is approaching its dot-com peak:
"The city had an estimated 32,180 tech jobs last year, compared with 34,116 in 2000, according to an analysis of state employment data by real estate consultant Jones Lang LaSalle. In 2004, the number of tech jobs had fallen to 18,210."
The most interesting thing about the growth in jobs is that it hasn’t been accompanied by proportionate growth in office space; while dot-com companies occupied 325 square feet per worker in 2000, today they occupy about 175, and that number has been falling each year. The Chronicle speculates that this is driven by the relative frugality among today’s dot-coms, which is certainly possible. While there are lots of companies out there, venture capital firms have generally been making smaller investments during this cycle.
But according to analysis we're doing here at SPUR, the increasing density of the workforce could also be due to the following trends in Bay Area work:
More telecommuting: Many more are working from home or at non-traditional offices. This is due to an increase in self-employment and to the rise in telecommuting among tech workers. While San Franciscans aren’t necessarily telecommuting more now than in past years, data from the 2005 and 2009 American Community Surveys do show increases in many other Bay Area cities, like Berkeley (where 12% of residents telecommute), Mountain View (7%) and Oakland (6%).
Mobility strategies: Everyone knows that smartphones make knowledge workers more mobile. This means that a lot of work can, and does, happen outside of the office. It also means that at any given moment during the work day, as few as 30 percent of workers are at their desks. Companies see this low utilization and decide to reduce overall private space for workers. This leads them to move to open-plan layouts and shared offices, as Deloitte did last year. Part of the motivation is to cut costs, but the trend also reflects a re-purposing of space as companies forgo private offices in exchange for more meeting space.
Co-working: Particularly among the startups that are adding to that tech-job number in SF, co-working arrangements are popular: firms (or individuals) join together to share office amenities like conference rooms and kitchens. These setups cut down significantly on space needs.
Whatever the reasons, the move to smaller office footprints should play to San Francisco’s strengths. Working in San Francisco usually means being able to commute without a car, which means firms don't have to build the amount of parking needed in places like Silicon Valley. San Francisco also has dense urban districts packed with amenities, which can complement a scaled-down workplace. In some ways, San Francisco makes life hard for a growing firm. But while addressing those challenges, the city should not lose focus on what it has to offer. After all, these young tech firms are in the city for a reason — and it’s not because it’s cheap.
- March 30, 2011
Bay Area Work Trends Lead to Increased Density
BY ED PARILLON
Co-working studio [Photo by flickr user ahopsi]
According to a piece in Sunday’s Chronicle, tech employment in San Francisco is approaching its dot-com peak:
"The city had an estimated 32,180 tech jobs last year, compared with 34,116 in 2000, according to an analysis of state employment data by real estate consultant Jones Lang LaSalle. In 2004, the number of tech jobs had fallen to 18,210."
The most interesting thing about the growth in jobs is that it hasn’t been accompanied by proportionate growth in office space; while dot-com companies occupied 325 square feet per worker in 2000, today they occupy about 175, and that number has been falling each year. The Chronicle speculates that this is driven by the relative frugality among today’s dot-coms, which is certainly possible. While there are lots of companies out there, venture capital firms have generally been making smaller investments during this cycle.
But according to analysis we're doing here at SPUR, the increasing density of the workforce could also be due to the following trends in Bay Area work:
More telecommuting: Many more are working from home or at non-traditional offices. This is due to an increase in self-employment and to the rise in telecommuting among tech workers. While San Franciscans aren’t necessarily telecommuting more now than in past years, data from the 2005 and 2009 American Community Surveys do show increases in many other Bay Area cities, like Berkeley (where 12% of residents telecommute), Mountain View (7%) and Oakland (6%).
Mobility strategies: Everyone knows that smartphones make knowledge workers more mobile. This means that a lot of work can, and does, happen outside of the office. It also means that at any given moment during the work day, as few as 30 percent of workers are at their desks. Companies see this low utilization and decide to reduce overall private space for workers. This leads them to move to open-plan layouts and shared offices, as Deloitte did last year. Part of the motivation is to cut costs, but the trend also reflects a re-purposing of space as companies forgo private offices in exchange for more meeting space.
Co-working: Particularly among the startups that are adding to that tech-job number in SF, co-working arrangements are popular: firms (or individuals) join together to share office amenities like conference rooms and kitchens. These setups cut down significantly on space needs.
Whatever the reasons, the move to smaller office footprints should play to San Francisco’s strengths. Working in San Francisco usually means being able to commute without a car, which means firms don't have to build the amount of parking needed in places like Silicon Valley. San Francisco also has dense urban districts packed with amenities, which can complement a scaled-down workplace. In some ways, San Francisco makes life hard for a growing firm. But while addressing those challenges, the city should not lose focus on what it has to offer. After all, these young tech firms are in the city for a reason — and it’s not because it’s cheap.
- March 2, 2011
Treasure Island Moves Forward to Planning Commission
Plans for Treasure Island are moving forward to the Planning Commission in March. SPUR is a big supporter of this plan, which will create 8,000 units of housing, 30 percent of which will be affordable, and 450,000 square feet of retail space; rehabilitate historic structures; create 300 acres of open space; and add new ferry service. We especially like the way in which the proposed new development is clustered around the new ferry terminal, as opposed to dispersed across the island. Interested in lending your support to this important project? Contact Sarah Karlinsky at skarlinsky@spur.org. More information is available here.





