Blog » better market street project
- March 1, 2010
Creating Our Own Champs-Elysées
BY ELIZABETH HOLDENAfter learning about new plans for San Francisco's public realm—widened sidewalks and bike lanes on Cesar Chavez Street and throughout the Mission District, a complete makeover of Fisherman’s Wharf—it was time to tackle a public space issue ourselves: Market Street.
SPUR teamed up with Next American City and the AIA to host an interactive charrette. Building on the Better Market Street Project, we brainstormed the transformation of Market into our city's grand boulevard and anchor.
[Image: Nelson Nygaard]
Jeff Tumlin of Nelson Nygaard kicked things off with an outline of what makes a great street: it invites participation, teems with people and offers transparency. It challenges our assumptions, inspires and surprises, plays with light and shadow and makes us feel sexy.
Brimming with sexy ideas, focus groups scattered to various corners of the urban center. Kim Havens of Wilson Meany Sullivan led the Commerce (Planning and Development) discussion and Karin Flood Eklund of MJM Management led Commerce (Shopping). Tim Papandreou of the SF Municipal Transportation Agency and Neal Patel (pictured) of the SF Bike Coalition facilitated the transit and bike conversations, and Jill Manton of the Public Arts Commission and Kit Hodge of the Great Streets Project took on public art and public space.

[Image: Colleen McHugh]
An interesting theme emerged: to achieve our goals, groups needed to work together. Sure, there were some specific requests, such as dedicated bus lanes and stop consolidation (transit) and regular exhibitions (public art). But the majority of ideas required a partnership. Commerce and public space needed help from public art programming to draw in crowds. Public art needed help from public space and transit for fresh new locations for work. Obviously successful transit and bike systems required cooperation. And the list went on.
So can we make Market Street an avenue of constant activity, our own Champs-Elysées? According to this charrette, if we work together, then yes. - December 18, 2009
SPUR and streets on film!
- posted by ColleenDeputy Director Sarah Karlinsky was featured in a short film this week on the future of San Francisco’s streets.
Streetsblog San Francisco posted a video on Monday showcasing the Making a Better Market Street Project. The project envisions Market Street as a grand boulevard similar to La Rambla in Barcelona, the Champs-Élysées in Paris, or the more recently reconfigured public space in New York’s Times Square. As Sarah Karlinsky explains in the film, “[these cities] are really thinking about their streets as more than just infrastructure for cars to move along; they’re really places that people want to make use of.“ In this spirit, the project has instituted trial traffic diversions, public art in storefronts, live music and public programming along Market. According to the video, private automobile traffic on Market Street has reduced by 60%, pedestrian traffic has increased by 250 pedestrians/hour, and MUNI travel time in the trial area has decreased by a minute following the redirection of traffic off of Market.
See more of Sarah’s interview and learn more about the project by watching the video below:






